On-line internet gross sales in Sweden reached 11.75 billion euros final yr. This can be a slight lower, of two p.c, in comparison with a yr earlier when internet gross sales reached 12 billion euros. Nevertheless, it appears that evidently annual internet gross sales within the nation are stabilizing.

These knowledge come from PostNord’s annual report on ecommerce in Sweden. It contains knowledge on the net gross sales of products. Providers and B2B gross sales weren’t included.

‘Deal with profitability’

“2023 started with declining progress charges, inflation and growing curiosity prices, which resulted in ecommerce shifting its focus from progress to profitability. Swedish low-cost market individuals did properly and we noticed elevated competitors from international corporations”, stated Marie Rudolfsson, head of Parcel at PostNord Sweden.

Ecommerce in Sweden decreased 2 p.c in comparison with 2022.

Through the second half of the yr, gross sales recovered barely. This resulted in a complete of 11.75 billion euros in internet gross sales (133 Swedish kronor). In comparison with 2022, this can be a lower of two p.c. Nevertheless, in 2022, internet gross sales decreased 7 p.c in comparison with 2021. In line with the report, it appears that evidently the way forward for ecommerce in Sweden is trying a bit brighter.

Variations in progress charges per sector

When trying on the completely different sectors within the business, slight variations in gross sales progress charges may be seen. The sweetness sector grew by 18 p.c in 2023, in comparison with a yr earlier. It reached internet gross sales of 353.4 million euros (4 billion Swedish kronor).

The net pharmacy sector within the nation follows in second place, with a progress price of 17 p.c. It generated internet gross sales of 1.06 billion euros (12 billion Swedish kronor). The clothes & footwear sector grew 3 p.c, with internet gross sales of 1.7 billion euros (19 billion Swedish kronor).

The net {hardware} sector in Sweden decreased 19 p.c in comparison with 2022.

Different sectors all confirmed declines in internet gross sales. The sector that decreased the strongest was {Hardware}, with a decline of 19 p.c. It generated 618.4 million euros (7 billion Swedish kronor).