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You know the way the press if filled with tales about how the EV revolution is slowing down? Don’t imagine it. Experiences from the precise world, versus the self reinforcing echo chamber generally known as social media (it will be extra correct to name it anti-social media) present what it actually taking place on the market in the actual world. A working example is the announcement by Volkswagen Group on January 12, 2024 that its deliveries of electrical autos elevated by a wholesome 34 % in 2023 in comparison with the prior 12 months.

“We’re happy with the market success of our robust manufacturers and fashions. It’s optimistic that each one main manufacturers and all areas are rising. We’re resolutely driving ahead the transformation. In 2023, we delivered 35 % extra all-electric autos to clients. We’re additionally properly positioned this 12 months with quite a few enticing new merchandise regardless of ongoing challenges,” stated Oliver Blume, CEO of the Volkswagen Group.

Hildegard Wortmann, a member of the Government Committee for Gross sales, added, “We achieved a stable supply efficiency final 12 months given the geopolitical and macroeconomic scenario. We grew quicker than the overall market and barely prolonged our world market share. We want to thank our clients and retail companions in addition to all the world workforce for this success.”

Volkswagen Deliveries By Area

In Europe, deliveries of Volkswagen Group autos rose by 19.7 % to three,774,500 autos. Of these, 472,400 autos had an all-electric drive, a rise of 34.2 % in comparison with the earlier 12 months. The BEV share of complete deliveries thus rose to 12.5 %, in comparison with 11.2 % in 2022, which helped the Group to be a market chief within the electrical automotive phase and acquire market share in Europe as a complete.

In Western Europe, progress was much more pronounced at 20.6 % with 3,271,000 clients taking supply of a car manufactured by the Volkswagen Group. In Germany deliveries rose by 15.1 % to 1,185,100 autos. In Central and Japanese Europe, 503,500 autos have been handed over which corresponds to a progress of 13.9 %.

In North America, the Volkswagen Group additionally considerably elevated its deliveries by 17.9 % to 993,100 autos. At 713,100 autos, deliveries within the US elevated 13 % in comparison with the earlier 12 months. Gross sales of battery electrical autos in North America  totaled 71,000 autos, up 60.8 % in comparison with the prior 12 months. Electrical autos accounted for 10 % of Group deliveries within the US and Canada, up considerably from 7 % the 12 months earlier than.

In South America, Volkswagen Group offered a complete of 518,200 automobiles — up 9.4 % from the earlier 12 months. Gross sales in Brazil have been an enormous a part of these numbers. 398,300 autos have been delivered in that nation alone — a rise of 18.0 % in comparison with the earlier 12 months.

The Asia-Pacific area recorded an general improve in deliveries of two.3 % to three,594,500 autos. In its largest single market — China — Volkswagen Group achieved progress of 1.6 % to three,236,100 autos regardless of a difficult market surroundings. The all-electric fashions have been additionally a progress driver in China, with gross sales up by 23.2 % to 191,800 autos — sufficient to offer the corporate a 5.9 % market share in China versus 4.9 % in 2022. A complete of 75,700 Volkswagen ID.3 automobiles have been offered to clients in China, making it among the finest promoting electrical automobiles on the planet’s largest automotive market. A complete of 61,700 Volkswagen ID.4 autos have been delivered in China in 2023, making it one of many high 5 electrical compact SUV fashions.

Essentially the most profitable all-electric Group fashions worldwide in 2023 have been:

• Volkswagen ID.4/ID.5 223,100
• Volkswagen ID.3 140,800
• Audi This fall e-tron (incl. Sportback) 111,700
• ŠKODA Enyaq iV (incl. Coupé) 81,700
• Audi Q8 e-tron (incl. Sportback) 49,000
• CUPRA Born 45,300
• Porsche Taycan (incl. Turismo) 40,600
• Volkswagen ID. Buzz (incl. Cargo) 28,600

In 2024, the Volkswagen Group will launch quite a few enticing new fashions available on the market, together with many all-electric autos such because the Volkswagen ID.7 Tourer and the lengthy wheelbase ID. Buzz, the CUPRA Tavascan, the Audi Q6 e-tron, and the Porsche e-Macan.

The Takeaway

Volkswagen suffered some setbacks in 2023. It ran in need of its new larger output electrical motors and needed to droop ID.3 manufacturing for some time due to that. Issues at Cariad, the division of Volkswagen accountable for software program growth, continued to bedevil the corporate. Provide chain points interrupted manufacturing once in a while. But via all of it, Volkswagen Group managed to extend its electrical automotive gross sales and market penetration in locations like China, the place competitors from a slew of latest automotive corporations is fierce.

Someday earlier than the top of this decade, a couple of well-known automotive corporations are going to vanish from the world stage. Volkswagen could possibly be one in all them however it’s not happening with no combat. It’s nonetheless introducing compelling new fashions just like the ID.7 and the battery electrical Porsche Macan with extra to come back. That’s no assure it’s going to survive the transition to electrical automobiles but when it continues to extend market share and set new gross sales information for its EV lineup, it simply would possibly hold on to see the following decade when another corporations gained’t.