NRF (Retail’s Huge Present) is an occasion targeted on “what’s subsequent” for retailers. It’s a chance to showcase our innovation, sustainability, and enterprise worth. This 12 months, we featured over 40 theater periods serving to retailers deal with their greatest challenges. The totally different periods leveraged matters like cybersecurity, digital merchandising, customized engagement, behavioral insights, and queue administration. Regardless of the big selection of matters, three themes resonated all through every day of the occasion. Right here’s what I noticed. 

1. Wealthy customized communication drives the suitable engagement 

Boston Consulting Group has mentioned personalization of the patron journey can drive as much as a 40% bigger basket, that means extra income for the retailer. Webex Join can ship a wealthy, customized engagement on a shopper’s machine, each inside and outside the shop, with out having to put in a consumer app. Webex Join also can present further channels for Cisco Contact Heart, permitting customers to interact digitally, permitting extra environment friendly utilization of CC brokers, liberating them to focus the place 1:1 private engagement is required.  

Engagement isn’t just for customers. In a time the place many retailers wrestle to draw and retain adequate high quality employees, the flexibility to interact with employees, streamline hiring processes, onboard employees, and digitally allow HR programs to draw the next-generation associates, could make the distinction in whether or not they selected to work for one retailer or a competitor. 

2. Loss and Fraud are an enormous concern 

Theft and fraud are two of the biggest challenges dealing with retailers as we speak. As theft and fraud develop exponentially, the difficulty has been exacerbated by retail labor shortages. Investigating loss is dear, requiring “Loss Prevention” employees to undergo hours of video within the hope of seeing one thing helpful. Conventional loss prevention is merely passive loss recording. We provide options that transfer retailers to lively loss and fraud detection the place suspicious exercise is detected, flagged, and despatched to the safety staff instantly. Whereas there’s no one-size suits all method, we work with a variety of companions to deliver the suitable choices to the desk. 

3. Tech solely issues when you’ve solved an issue 

Retailers go to NRF as a result of they’re open to understanding how they will enhance their retailer expertise, each entrance of home and again of home. By specializing in the result, we ship game-changing experiences for each prospects and associates. Just a few examples: 

• We demonstrated how our Meraki platform can unleash the facility of real-time footfall analytics to trace traffic-to-conversion ratios, present retailer operations insights and improve retailer layouts and product placements. 
• ThousandEyes offers retailers unprecedented visibility into their operations setting and permits real-time monitoring for anomalies or outages. This implies they will act earlier than that outage impacts enterprise. 
• Cisco Areas helps retailers visualize their shops, distribution heart, or carpeted areas, in a single pane of glass. It shows information from quite a lot of sensors and programs, like temperature, occupancy, air high quality, and different information in a location-based data, in an simply digestible interface. 
• Duo’s Entry Administration options assist retailers meet key FTC and PCI DSS compliance necessities by stopping credential assaults and limiting lateral motion.  
• Cisco AppDynamics empowers retailers to ship an impeccable shopping for expertise by permitting our retailers to trace each side of the client journey throughout varied digital platforms. 

Your trusted expertise associate in retail 

If you happen to had the prospect to cease by our sales space, thanks! The conversations and face-to-face interactions my staff and I had with our prospects, friends, and companions had been nothing wanting inspiring. We discovered so much too! Cisco is doing a little unimaginable work driving true outcomes for our prospects, and NRF ‘24 was an important showcase of the place we will go from right here.  

I hope you loved our theater periods, demo space, and (my private favourite) Café Cisco. I used to be capable of cellular order my espresso as quickly as I stepped into the sales space and as soon as I acquired to the drive-thru window, it was prepared for decide up. For all our Cisco NRF content material, I encourage you to go to our microsite. 

Huge thanks to the entire companions, prospects, and the Cisco staff who made NRF profitable. See you all subsequent 12 months! 

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