Jake Zaratsian is a content material creator at Jungle Scout, the Amazon vendor platform. He’s additionally a part-time model proprietor on that market, promoting disposable dinnerware plates produced from palm leaves. Curious, I requested him, “Why palm plates?”

He cited three causes: a product with at the least 300 month-to-month gross sales, a promoting value of $20 every, and consumable for repeat consumers. Disposable palm-leaf plates match the necessity.

He and I lately spoke. We addressed Jungle Scout’s instruments, dos and don’ts for Amazon sellers, and rather more. The complete audio of our dialog is embedded beneath. The transcript is edited for readability and size.

Eric Bandholz: Give us a fast rundown of who you’re and what you do.

Jake Zaratsian: I’m a content material creator at Jungle Scout, an Amazon vendor platform. I additionally run my very own Amazon model referred to as Pure Occasions. We promote disposable dinnerware plates produced from palm leaves. I seek the advice of on the aspect for just a few manufacturers that promote on Amazon.

Bandholz: What’s a superb product to promote on Amazon?

Zaratsian: That’s a great query as a result of it adjustments so typically. The problem is discovering a product that may enhance what’s at present obtainable. Promoting is dear. Jungle Scout has an extension that exhibits what all people’s promoting and the typical month-to-month quantity. It’s a place to begin for locating product concepts. Begin with 10 concepts, after which analysis the market.

A key issue is standing out on the search outcomes web page to win extra conversions with much less advert spend. Discover a product with at the least 300 month-to-month gross sales and excessive revenue margins — 20% minimal. Then make your product higher.

Cobalt, Jungle Scout’s device for enterprise sellers, presents rather more information and a few automation instruments. It’s simply custom-made.

Bandholz: Why palm-leaf plates?

Zaratsian: Jungle Scout’s algorithm can undertaking income. I wished to seek out merchandise on Amazon that had 300 month-to-month gross sales. That gave me a whole lot of things within the U.S. alone. The subsequent filter was merchandise promoting for at the least $20.

I additionally wished a consumable merchandise that prospects would purchase repeatedly. I used a Jungle Scout key phrase filter for “disposable” within the product title.

The consequence was an inventory of merchandise with 300 month-to-month gross sales at $20 or extra apiece and have been disposable.

Bandholz: What’s your recommendation for retailers contemplating Amazon?

Zaratsian: Take into consideration how a lot stock you ship to Amazon and the potential gross sales quantity. Amazon has hefty long-term storage charges that appear to extend regularly. Additionally they penalize you for not having sufficient stock. Give attention to avoiding these long-term storage charges and having stock sitting in Amazon, particularly throughout This autumn.

Content material is so highly effective. Many Amazon sellers are beginning to make the most of Encourage. It’s Amazon’s model of TikTok, besides for folk in search of merchandise to purchase. Each photograph and video has a product hyperlink. That, to me, is an untapped alternative. Encourage is a low-friction means of getting your product in entrance of shoppers.

Constructing a presence on Amazon is like actual property with out shopping for the property. Granted, it takes plenty of work — product listings and model constructing. However you’re creating an asset with worth.

Bandholz: The place can individuals observe you?

Zaratsian: Go to JungleScout.com. I’m on LinkedIn and Instagram.