October 2023 affords content material entrepreneurs many matter concepts, together with Disney’s one hundredth anniversary, breast most cancers consciousness, the baseball playoffs, Halloween, and “Struggle of the Worlds.”

Content material advertising is creating, publishing, and selling content material resembling articles or movies to draw, have interaction, and retain clients.

Whereas advertising is a should for ecommerce corporations, the regular tempo of content material manufacturing can really feel like a hamster on a wheel.

What follows are 5 content material advertising concepts your organization can use in October 2023.

1. Disney’s one hundredth Anniversary

Relating to cultural influence and sheer leisure prowess, few corporations maintain a candle to Disney.

October 2023 marks the one hundredth anniversary of the corporate that Walter Elias Disney and his brother Roy based. From a humble studio in Los Angeles producing a collection of brief movies that includes a fortunate rabbit named Oswald, Disney has grown into a worldwide behemoth, shaping the childhoods and imaginations of numerous people worldwide.

Disney and its iconic Mikey Mouse have strongly influenced U.S. tradition.

All through its century-long journey, Disney has launched us to many iconic characters — from the ever-optimistic Mickey Mouse to the adventurous Moana. It’s extra than simply animation. Disney’s repertoire spans theme parks, music, tv, and even streaming with Disney+. And let’s not neglect that Disney now owns Marvel Studios and the Star Wars movie franchise.

Even companies that don’t promote Disney-licensed merchandise can create content material that acknowledges the cultural influence. Listed here are some content material angles to contemplate:

Values and classes. Discover the life classes and ethical values of Disney characters and flicks.

Music and affect. Music and instrument retailers might rejoice the ability of Disney’s musical legacy. A music retailer would possibly focus on how Disney has impacted the music world or present tutorials on taking part in widespread Disney songs.

Innovation and imaginative and prescient. Disney has all the time been on the forefront of technological innovation in leisure. Retailers promoting client electronics or software program might join the dots between Disney’s innovation and client items.

Magic and on a regular basis life. Delve into the essence of Disney magic and the way it can apply to each day conditions or challenges. As an illustration, a dwelling decor model would possibly provide recommendations on bringing a contact of Disney enchantment into households with out resorting to character merchandise.

Current controversy. Creating content material round Disney’s present cultural controversies could make sense for some manufacturers. The corporate has taken a powerful stand in favor of LGBTQIA causes. For some, it is a matter of celebration.

By intertwining the enduring legacy of Disney with common themes, content material entrepreneurs can craft compelling narratives that resonate with audiences, all whereas celebrating the Home of Mouse’s landmark anniversary.

2. Breast Most cancers Consciousness Month

Breast most cancers is the second commonest most cancers amongst ladies in the US and is a major concern worldwide.

Breast most cancers is a subject that impacts everybody, making it worthwhile for content material advertising.

Initiated in 1985 by means of a collaboration between Imperial Chemical Industries (then a most cancers drug producer) and the American Most cancers Society, Breast Most cancers Consciousness Month has performed a pivotal function in enlightening numerous People in regards to the illness. This consciousness drive has considerably boosted donations and bolstered assist for analysis into breast most cancers.

Content material advertising articles, movies, or podcasts might rejoice breast most cancers survivors, describe how a selected trade has contributed to breast most cancers analysis, or deal with reward concepts for breast most cancers survivors.

Listed here are some concepts.

• Attire retailer: “A Put on Pink Wardrobe Information.”
• Males’s model: “Perceive Your Associate’s Dangers. A Breast Most cancers Consciousness Information.”
• An clothing store: “10 Methods to Rejoice Life Outdoor for Breast Most cancers Consciousness Month.”

3. Baseball Playoffs

In the US and Canada, 30 Main League Baseball groups will start the drive towards the annual championship when the playoffs begin on October 3, 2023.

The 2023 baseball playoffs will begin simply as we bear in mind the one hundred and twentieth anniversary of the primary trendy World Sequence.

Baseball is a major a part of the nationwide psyche. October’s crisp climate and the significance of the playoff stir even marginal followers to observe, pay attention, and — importantly for content material entrepreneurs — seek for baseball-related content material.

In 2023, there could also be much more curiosity within the playoffs since October can be the one hundred and twentieth anniversary of the trendy World Sequence.

Performed in 1903 between the American League champion Boston People and the Nationwide League champion Pittsburgh Pirates, this primary collection laid the muse for the current playoff system.

The perfect-of-nine-game collection in the end went to the Boston People — 5 video games to 3 — however the opener on October 1, 1903, went to the Pirates 7-3.

For content material advertising functions, on-line sellers would possibly tackle:

• The historical past of baseball or the World Sequence,
• Easy methods to throw a watch occasion,
• Easy methods to adorn.

Any article or video ought to embrace references to related merchandise on the market.

4. Halloween

As October’s chill grows, retailers are in full swing, capitalizing on the spirit of Halloween.

Ideally, planning and execution for Halloween-centric content material commenced throughout August or September. However, for these catching up, there’s nonetheless time for some Eleventh-hour Halloween content material.

Halloween has turn into very important for a lot of on-line retailers.

The stakes are excessive, and for a great cause. Based on the Nationwide Retail Federation, U.S. Halloween retail gross sales hit $10.6 billion in 2022, a 5% improve from 2021. Many observers anticipate 2023 gross sales to succeed in $10.8 billion, underscoring not solely the business significance of the vacation but in addition the superb urge for food shoppers have for Halloween-themed content material, merchandise, and experiences.

For retailers racing towards the clock, listed here are some last-minute content material concepts:

Dwelling decor on a dime. Describe cheap crafts and adorning ideas that remodel on a regular basis home goods into Halloween masterpieces. Showcase how a easy white sheet or a number of craft provides can convert a dwelling area right into a haunted haven.

Costumes in a crunch. Function revolutionary last-minute costume concepts utilizing widespread wardrobe staples — and some merchandise out of your stock.

Fast and quirky recipes. Delight foodies with quick-fix Halloween recipes. Whether or not whipping up a guacamole dip or crafting mummy-inspired sizzling canines, spotlight how creativity can result in festive treats very quickly. You’ll want to pitch your retailer’s merchandise in context.

5. Struggle of the Worlds

October 30, 2023, marks the eighty fifth anniversary of Orson Welles’s legendary “Struggle of the Worlds” radio broadcast. Again in 1938, numerous U.S. households have been plunged into panic, believing that Martians had certainly begun their invasion of Earth.

Orson Welles’s notorious radio broadcast occurred 85 years in the past.

Introduced as information bulletins, the printed detailed a sudden and terrifying Martian invasion of Earth. Many listeners, tuning in after the present’s introduction and thus lacking the disclaimer that it was fiction, believed the occasions have been actual, prompting a widespread panic.

The dramatic presentation, mixed with the reasonable nature of the “information” interruptions, made the “Struggle of the Worlds” broadcast one of the vital notorious occasions in radio historical past, showcasing the immense energy of the medium.

Addressing this masterstroke of drama might assist sellers of radio gear, outer-space paraphernalia, and associated.