Need to appeal to consumers to an ecommerce website in January 2024? Take into account producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.

Content material advertising is creating or curating content material, publishing it, and selling it to bolster search engine marketing and e mail and social media advertising. It helps all types of ecommerce retailers — retail, direct-to-consumer, B2B — appeal to, have interaction, and retain prospects.

Listed here are 5 content material advertising matters your organization can use in January 2024.

1. Nationwide Take the Stairs Day

Take the Stairs Day reminds of us to start out a wholesome behavior.

Nationwide Take the Stairs Day on Jan. 10, 2024, encourages Individuals to start out a wholesome behavior. It is usually a chance for companies to create the behavior of producing useful content material for potential prospects.

Corporations promoting well being and health merchandise have essentially the most content material choices, maybe encouraging prospects not solely to take the steps but additionally decide to wholesome residing and buying related merchandise.

However different companies can join their merchandise to wholesome habits, too.

Listed here are a couple of concepts.

• Baggage model. Create an article sequence for enterprise vacationers describing the way to construct good health habits on the highway.
• Children’ clothes retailer. Publish a health information for fogeys that lists entertaining video games and actions for youngsters whereas selling the shop’s merchandise.
• DIY supplies store. Produce articles or movies for tasks encouraging wholesome habits, resembling constructing a house gymnasium or an out of doors residing house.

2. Nationwide Costume Up Your Pet Day

Jan. 14, 2024, shall be a kind of mini-Halloween for pet house owners. Nationwide Costume Up Your Pet Day generally is a enjoyable alternative for “pet mother and father.”

An internet store promoting energy instruments in all probability gained’t profit from an article that includes photos of lizards dressed like princesses, but it surely would possibly publish a humorous put up about development website canine dressed like their blue-collar house owners.

Dressing up pet iguanas is all about leisure.

3. Nationwide Nothing Day

Jan. 16, 2024, shall be an un-event, or a minimum of that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.

“Nothing Day” is a protest in opposition to the various holidays enacted by Congress or different governing our bodies and thus added to the assorted lists of nationwide days.

Content material entrepreneurs may take Nothing Day articles, movies, or podcasts in a few instructions.

First, be a part of the spirit and promote taking a break from would-be holidays.

Second, entrepreneurs may double down and create their very own nationwide day. Think about, for instance, a web-based craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.

How a couple of day specializing in candle artwork?

Watch out, nonetheless. A couple of decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we rejoice Martin Luther King on the fifteenth.

4. Promotions Calendar

Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of types, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.

Take an thought from old-school publishers and inform consumers when your gross sales are coming.

For January 2024, take into account borrowing this concept to encourage e mail subscriptions. Right here is the concept. Publish an article itemizing your organization’s deliberate promotions in 2024. Embody every part from a February clearance to Black Friday and Cyber Monday sale dates.

There’s no want for many element, simply the dates and a brief rationale for every occasion.

Then comes the pitch: Encourage readers to enroll in e mail messages to be among the many first to know of each promotion.

5. Product Improvements

Janus may sit up for the 12 months and again at what we discovered.

January is known as for Janus, the legendary, two-faced Roman deity who appears ahead to the brand new 12 months and gazes again on the just-completed one with its many classes.

In January 2024, content material entrepreneurs may use this idea to give attention to the previous and future evolution of their merchandise or trade.

An internet auto elements store may deal with progress in fuel-efficient vehicles and certain enhancements in 2024. A house furnishings retailer may describe how couches and chairs have grow to be extra environmentally sustainable.

The articles may reveal retailers’ trade experience whereas selling associated merchandise.