The quantity of web shoppers in Europe decreased 1 % in 2023. Nonetheless, the quantity of standard web shoppers has remained secure. And seven out of 10 of those common web shoppers have been lively on C2C platforms, the place they purchased or offered secondhand merchandise.

These information come from the E-shopper Barometer 2023 by Geopost, a French logistics firm. The report offers perception into the newest developments and tendencies in on-line procuring. Greater than 24,000 Europeans in 22 nations, between the ages of 18 and 70, participated.

In line with the report, the share of European web shoppers has decreased barely within the final two years. Each in 2022 and 2023, the share dropped 1 proportion level. The share of standard web shoppers remained secure. In line with 65 % of them, on-line procuring is a method to economize.

Secondhand platforms in style

The usage of consumer-to-consumer (C2C) platforms is quite common for these common consumers. At the very least 70 % purchased or offered on these platforms in 2023. A 3rd stated that their purchases of secondhand merchandise had elevated. And customers principally offered on these platforms to unlock house at house.

Dutch web shoppers use second-hand platforms extra typically than consumers from different nations.

There are variations once we have a look at customers in every nations. Throughout the Netherlands, 77 % of web shoppers purchased or offered on secondhand platforms. In Italy, that share was 66 %. In the UK, the share was 74 %, in Germany it was 73 % and in France it was 75 %.

7 out of 10 used social media for on-line procuring

On the identical time, social media can also be ingrained in on-line procuring. Final 12 months, 70 % of standard web shoppers used social media to get inspiration or info. And 48 % purchased merchandise straight by social media platforms.