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The #TikTokMadeMeBuyIt hashtag has greater than 8.1 billion views, so it’s no surprise companies wish to collaborate with content material creators on TikTok. Your model might begin trending and bam! You’re offered out.
Or, so they are saying. However how do you get from mixing in to standing out?
Ecwid by Lightspeed has you coated! We are going to deep dive into finest practices and errors to keep away from when collaborating with content material creators on TikTok.
If you’re able to reap the benefits of what TikTok has to supply, learn on!
Why Collaborate with Creators on TikTok?
We wager you already know that TikTok is one in every of the largest platforms, with 1.7 billion customers worldwide. Practically 50% of content material creators are between the ages of 18 and 25, making them the largest age group of creators on the platform. If your target market consists primarily of Gen Z and millennials, you undoubtedly ought to take into account using TikTok as a place to showcase your corporation by means of collaborations.
It’s not simply that TikTok’s viewers is large; customers additionally spend a lot of time on the platform. An common consumer spends round 23.3 hours per 30 days utilizing TikTok. The app is a excellent spot to attain a new and extremely engaged viewers.
Plus, you’ll have already observed (when you recurrently use the app) that merchandise go viral like memes and trending sounds. Individuals use TikTok to get impressed, share their suggestions, and overview
To discover the proper creators, use TikTok Creator Market. It is a platform that helps join manufacturers with the proper influencers for their TikTok campaigns. You may set your focusing on parameters, view profiles of potential creators to collaborate with, overview movies submitted by creators… Principally, you handle every little thing associated to working a collaboration on the Creator Market.
Search for creators utilizing filters in TikTok Creator Market
Now let’s take a have a look at the ins and outs of participating with TikTok content material creators.
Begin with Researching TikTok Communities—And Go Deep
One of the best ways to begin your journey into TikTok collaborations is to do some analysis. You wish to spend a while discovering which TikTok communities suit your model.
TikTok customers create area of interest communities round numerous matters. You is perhaps acquainted with magnificence vloggers or trend influencers. On TikTok, it can slim right down to particular pursuits, like crocheting, crops, keto cooking, private finance, passive earnings, mild
Use key phrases associated to your trade to search what communities submit on TikTok
For every particular subject or curiosity, there are content material creators with a following. Their followers usually belief their
Since there are virtually infinite communities, you’ve gotten a variety of creators to select from. Nonetheless, there’s a catch: keep away from randomly reaching out to a bunch of creators, even when they appear relatable to your area of interest. You wish to slim down your creator search and be intentional when selecting a collaborator.
For instance, say you promote sustainable water bottles and lunch containers. One in all the apparent selections could be going for #fitnesstok and partnering with a health influencer, or #sustainabilitytok and collaborating with a sustainability advocate.
Nonetheless, what different communities do you assume you possibly can faucet into?
For instance, you possibly can collaborate with a creator from #parenttok, since dad and mom put together faculty lunch for their children. Whilst you’ll probably skip creators who make movies about homeschooling their children (as they don’t have to pack lunch for faculty), you possibly can discover many influencers who’re trying to find an
One other instance: you possibly can collaborate with a trusted content material creator for #corporategirlies, since working girls clearly drink water (although we might most likely drink extra) and probably deliver their lunch to work.
You’ve got many choices when it involves selecting a neighborhood to focus your advertising on. Whereas it will be overwhelming, doing analysis might help slim down your search.
The feedback show a
Moreover, do some analysis into what potential collaborators normally submit. You don’t wish to uncover after organising an settlement that their content material is not one thing you’ll really feel snug endorsing as a model.
To sum up:
- Don’t be afraid to slim down your creator search and faucet into
not-so-obvious communities. - Do guarantee you might be snug with the creator’s posts and that they’re really related to your area of interest.
Give Creators the Management
Now that you simply’ve discovered your ideally suited content material creators, it’s time to allow them to do their magic.
TikTok influencers know what works finest on the platform. They’ve their very own fashion of creating content material, constructing interactions with viewers, and participating an viewers. Influencers due to this fact know how you can make movies particular to your product or service with most effectivity and attain.
That’s why it is best to belief creators when it involves creating content material round your model. All you must do is present them with all of the info they want about your product or service, like its options or advantages. Let creators attempt your product and share their real suggestions as they see match. Keep away from pressuring them into following a strict script.
Maddy MacRae makes a video for Hinge sticking to her normal comedian format
It’s okay to give suggestions on what you wish to see in the video, however let the creator select the format, language, sound, and many others. To construct belief together with your potential prospects, you need the creator to be educated and genuine. It’s exhausting to obtain that when the video matches your model however not the creator’s
To sum up:
- Don’t make the creator observe a
ready-made script that doesn’t match their fashion. - Do present the creator together with your product or service and all of the needed details about it.
- Do let the creator make a video in their signature format, storytelling approach, language, and tone.
Go Simple on Promoting—You Learn That Proper
The objective of any creator collaboration is to promote your
You may assume that pushing your model in the first few seconds of the video is a nice concept, however it’s really counterintuitive.
Do not forget that individuals come to TikTok to be entertained. If the video has too many
Don’t be afraid to showcase your model afterward in the video if it is sensible for the storytelling. This will result in higher engagement charges, particularly when in comparison with turning a video into an apparent advert.
An instance of a CTA in the caption
To sum up:
- Don’t push your model in the first seconds of the video.
- Do put CTAs in video captions.
- Do preserve the video entertaining fairly than promotional.
Make (Some) Tendencies Your Mates
TikTok traits might help you attain a wider
For instance, the ASMR development is one in every of the hottest on TikTok, however it doesn’t imply it’s nice for each model and creator. If a creator makes a video for your marketing campaign however tries to goal a development they’re not acquainted with, it may not appear real to viewers. Unsurprisingly, that may damage your corporation.
Aside from being related, the video needs to be reusable. If the video seems nice, you may wish to reuse it or increase it with paid promoting. So when partnering with creators, stick with evergreen traits that aren’t more likely to disappear any time quickly. For instance, A day in the lifetime of … or Prepare with me are fixed staples of TikTok.
An instance of a Get Prepared with Me video that contains a product
To sum up:
- Do ask creators to use traits they’re acquainted with.
- Don’t use traits that make no sense for your model.
- Do stick with
longer-term traits so you can reuse the video later.
If you promote on-line with Ecwid by Lightspeed, you possibly can step up your TikTok advertising recreation by connecting your Ecwid retailer to your TikTok for Enterprise account. You may run completely different advert campaigns on TikTok that characteristic your merchandise, together with Spark Advertisements, which take a creator’s natural video about your product and increase it with paid promoting to get extra attain.
Study extra about promoting on TikTok with Ecwid in our article:
Extra About Content material Collaborations
By following the ideas outlined in this text, you will discover the proper creators for your model, arrange profitable and symbiotic collaborations, and create participating video content material that resonates with viewers.
If you’d like a deeper dive into collaborations, try our podcasts:
- Influencer Advertising With out the Guesswork. That is our podcast with Taylor Lagace,
co-CEO of Kynship, an influencer advertising company. He explains why thepay-for-post methodology of influencer partnership will be ineffective and provides a extra useful method. - Develop Your Viewers Collaborating with Different Manufacturers. Content material creators will not be the solely choice for collaborations. Different companies also can make nice partnerships. Learn to join with different manufacturers and what you are able to do if you don’t have a vital viewers but.
Now it’s time for you to get
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