Elon Musk stated he was about to make one of the vital seen adjustments to Twitter since he took management of the social media firm final fall: changing its well known chook brand.

In a tweet early Sunday morning Japanese time, Mr. Musk stated that “quickly we will bid adieu to the twitter model and, step by step, all of the birds.”

He added shortly after, “If a adequate X brand is posted tonight,” it might “go stay worldwide tomorrow.”

“X” is a time period for what Mr. Musk has described as an “every little thing app” that might mix social media, instantaneous messaging and cost companies, akin to the favored Chinese language app WeChat.

Mr. Musk has stated that purchasing Twitter is “an accelerant to creating X,” and the company entity he created to buy and management Twitter is named X Holdings.

Mr. Musk spoke on a Twitter audio livestream early Sunday to say he was altering Twitter’s brand. “It ought to have been finished a very long time in the past,” he stated. “Sorry it took so lengthy.”

A number of hours later, Mr. Musk stated in an e-mail to Twitter’s workers that “we’re certainly altering to X” and that it was occurring “right now.” “That is my final message from a Twitter e-mail,” he wrote, earlier than signing off with a salute emoji.

Mr. Musk has few limitations to creating such alterations on the firm after taking it personal as a part of his acquisition of the agency. However he might nonetheless encounter resistance from the banks which have lent him billions of {dollars} and the personal buyers he introduced into the deal, who might elevate issues about jettisoning considered one of Twitter’s most seen property.

The corporate noticed its promoting income plummet amid the departure of gross sales executives and worries that the positioning had turn out to be extra vulnerable to problematic content material. It now faces a well-funded rival in Threads, the lately launched Twitter-like service from Meta, the proprietor of Fb.

Twitter didn’t instantly reply to a request for remark.

Mr. Musk has had a protracted affinity for the letter X. In 1999, he co-founded X.com, an internet financial institution, and later merged it with one other start-up to create PayPal. In 2017, he stated that he repurchased the X.com area from PayPal.

Mr. Musk has not all the time adopted by means of on his public pronouncements, comparable to when he tweeted that the corporate would create a content material moderation council to evaluate what sort of speech is appropriate on the positioning.

However he has pressed forward in altering sure Twitter practices, like ending the free verification of outstanding customers’ accounts, denoted by a white-and-blue verify mark, and charging customers a subscription payment for the verify mark as an alternative.