Within the newest version of his Energy On e-newsletter, Bloomberg’s Mark Gurman reiterates the current reporting round iPhone 15 pricing. Gurman says that buyers ought to anticipate ‘minor’ value will increase throughout the iPhone 15 lineup internationally, in addition to within the US – notably for the iPhone 15 Professional/Professional Max that can embrace a brand new titanium chassis design and upgraded digital camera system.

For the Apple Watch, anticipate chip spec bumps for the Sequence 9 and Extremely, however no SE this 12 months (because it seems to be on a two-year cycle). Curiously, Gurman says Apple examined a darkish grey titanium shade choice for the Apple Watch Extremely final 12 months, but it surely was scrapped for the 2022 Extremely launch. Nonetheless, Gurman means that the darker shade could return for the 2023 Apple Watch Extremely {hardware} refresh.

Bloomberg reported final week that Apple expects to ship about 85 million iPhone 15 models this 12 months, roughly the identical because the iPhone 14 in the identical interval final 12 months. However the firm expects total income to extend because of unit value will increase.

Right here’s how Gurman framed it in in the present day’s e-newsletter:

One different word on the subsequent iPhone: I’d look out for at the least minor value will increase throughout all 4 fashions outdoors of the US. I additionally wouldn’t rule out a value enhance within the US — at the least for a few of the professional fashions — given the transfer to titanium and the more expensive digital camera system on the iPhone 15 Professional Max. For context: Apple expenses $100 extra for titanium watches than their stainless-steel counterparts.

A Barclays analyst urged the worth of the iPhone 15 Professional Max may enhance by as a lot as $200, because of elevated product differentiation, just like the premium titanium chassis and unique periscope zoom lens within the Max digital camera system, in comparison with the cheaper iPhone 15 and iPhone 15 Plus fashions.

We haven’t heard a lot about what’s new with the Apple Watch this 12 months other than the quicker chip. Gurman describes the improve as a “pretty sizable sizeable bump”. This 12 months’s chip can be the primary time for the reason that Sequence 6 that Apple upgraded the Apple Watch’s CPU and GPU.

Relating to the Apple Watch Extremely, the addition of a brand new shade choice would absolutely assist juice gross sales. Because it stands now, the Apple Watch Extremely is an uncommon outlier within the Watch lineup, because it solely has one SKU (one shade, one dimension). It additionally falls in keeping with a typical historic precedent the place Apple provides new shade choices in years that in any other case lack vital {hardware} upgrades.