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In September 2023, content material entrepreneurs can resolve buyer issues, jumpstart Halloween, delve into short-form movies, experiment with AI, and inform Uncle Sam’s story.
Content material advertising and marketing is extra than simply selling merchandise — it’s about creating worth that pulls, engages, and retains prospects.
Content material advertising and marketing can supercharge search engine marketing, enliven social media posts, and drive e mail campaigns.
Listed below are 5 content material advertising and marketing concepts to strive in September 2023.
Clear up Buyer Considerations
Advertising gurus have lengthy suggested addressing prospects’ fears, issues, and ache factors. Useful and informative articles are among the many greatest methods to do this. Your organization’s problem-solving — or solution-suggesting — content material ought to be particular to your merchandise and prospects.
Listed below are some examples.
An internet board recreation retailer might handle:
- Problem in understanding recreation guidelines or methods.
- Not realizing the suitable age or ability stage for sure video games.
- Uncertainty in regards to the high quality or sturdiness of the video games.
- Discovering video games that cater to particular pursuits or niches.
- Problem in selecting the right recreation for social events or household gatherings.
The ensuing content material would possibly embody a video demonstrating arrange and play a brand new recreation or an article describing how recreation scores work.
A operating shoe store might deal with:
- discover the right shoe measurement or match on-line.
- Uncertainty in regards to the correct shoe for a gait or fashion of operating (path, marathon, informal).
- Considerations in regards to the high quality of the footwear.
- Bother understanding the know-how or options of various trainers.
2. Halloween
Sure, Halloween is in October, however September is the time to provide and publish Halloween-themed content material to present Google and different engines like google time to index it.
Furthermore, many people will search for Halloween objects a month or extra prematurely. How else did they spend $10.6 billion in 2022, in accordance with the Nationwide Retail Federation?
As all the time, your content material ought to align with the merchandise your organization sells. Listed below are just a few examples.
- Craft store. “ Create a D.I.Y. Costume on a Funds.”
- Kitchen provide retailer. “ Bake and Enhance the Excellent Halloween Cookies.”
- Science-focused toy retailer. “Academic Halloween Video games for Youngsters.”
3. Flip Articles, Testimonials into Brief Movies
If your online business isn’t already utilizing short-form movies on TikTok, Instagram, or YouTube, amongst different platforms, it’s time to begin.
A HubSpot survey discovered that 90% of content material entrepreneurs used short-form movies in 2023.
In September, think about repurposing your organization’s hottest articles into short-form movies. For instance, a listicle on 5 methods to select a operating shoe might spur 5 short-form movies, every producing many shares.
Or lower longer movies, corresponding to testimonial reels, into a number of brief ones.
4. Experiment with AI
One other development to strive is AI-based instruments — to not generate complete articles however to complement and enhance your present efforts.
Right here is an instance. Take your organization’s high articles and ask ChatGPT to counsel associated posts that might carry out as effectively. An alternative choice is utilizing AI for picture era. I’ve used Midjourney to create the entire photographs on this article.
5. Rejoice Uncle Sam
“Uncle Sam,” the well-known, fictional personification of the U.S. authorities, dates to 1813 when a newspaper reported that troopers had come to consult with a meat provider by the moniker.
The story goes like this. A businessman named Samuel Wilson from Troy, New York, provided the US Military with barrels of beef through the Warfare of 1812, which lasted till 1815.
The meat barrels had been stamped with the letters “U.S.” to point that the meat was the property of the US. Nonetheless, troopers started to joke that the initials stood for “Uncle Sam” Wilson, and the identify was ultimately used to consult with the federal authorities itself.
Political cartoonist Thomas Nast additional popularized the character within the 1860s and 1870s when he depicted Uncle Sam as a bearded, star-spangled man. In 1961, Congress made Uncle Sam official.
On your firm’s September content material advertising and marketing, discover methods to attach Uncle Sam’s fascinating origin story to your merchandise. A kitchen provide retailer, for instance, might clarify how the meat was preserved in barrels.
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