Microsoft Encourage is our annual occasion celebrating the neighborhood of over 400,000 Microsoft companions. With the speedy developments in commercially obtainable AI cloud providers over the previous 12 months, any firm constructing cloud purposes—whether or not a start-up or a longtime ISV—has an amazing alternative to construct their AI-based choices and companion with Microsoft. The Microsoft Cloud presents a broad host of AI merchandise and platforms that may be built-in together with your purposes to create highly effective, complete, and linked options that may be constructed and delivered by our market, all with industry-leading safety.

To assist your group’s development and support your exploration with our AI merchandise and platforms, we’re excited to announce that ISV Success is now typically obtainable to corporations creating B2B cloud purposes utilizing the Microsoft Cloud. ISV Success helps corporations construct and publish their B2B cloud purposes and purchase prospects to drive gross sales by our market. ISV Success has already enabled 1000’s of ISVs to launch new purposes on our market which are searchable and transactable by our hundreds of thousands of business prospects. Since non-public preview, participation in ISV Success has grown by over 500 p.c.

Harness alternatives with AI

ISV Success helps you create AI-powered purposes throughout the Microsoft Cloud—our collective providing of Azure, Microsoft 365 (together with Groups and Viva), Safety, Dynamics 365, and Energy Platform. By means of ISV Success, you obtain advantages with a retail worth of greater than USD125,000 to jumpstart your innovation. These advantages embody cloud sandboxes and developer instruments, curated assets, neighborhood steering, and go-to-market assist. That will help you keep present and forward on the most recent AI capabilities, ISV Success can be providing AI trainings, so what’s coming and find out how to put together.

AI’s speedy development serves as a driving motivator for embracing new enterprise fashions and nurturing invention. Microsoft offers you entry to our present and future improvements, enabling you to:

• Construct your individual AI and enormous language fashions with Azure OpenAI Service in a personal enterprise-grade surroundings. 
• Innovate with Azure Cognitive Companies and low-code know-how with Microsoft Energy Platform that allow you to develop apps shortly.
• Study extra about upcoming characteristic roadmaps, share suggestions on in-development work, and interact Microsoft 365 product teams with the Know-how Adoption Program (TAP).

And there’s extra. I’m excited to announce that by the tip of the 12 months, ISV Success members will even have GitHub Copilot included of their advantages. With GitHub Copilot, ISVs can use an AI pair programmer to spend much less time on repetitive code, and extra time constructing revolutionary purposes.

At Microsoft Encourage 2023 and amongst our Microsoft Companion of the 12 months awardees, there are already inspiring tales of know-how suppliers tackling new buyer challenges, leveraging the advantages of ISV Success. Listed below are a couple of examples of ISVs in ISV Success who’re doing so.

• DataStax: DataStax empowers organizations—and builders—to construct real-time AI purposes. As enterprise strikes sooner and sooner, DataStax is leaning into {the marketplace} to speed up gross sales. Shifting in the direction of a digital-first, B2B gross sales movement, DataStax is closing a number of six-figure offers by the Microsoft industrial market.

• Profisee: Profisee’s grasp knowledge administration answer is how enterprises can overcome their knowledge points to unlock strategic initiatives. By centralizing their gross sales by market—they’ve created a mannequin for simplified promoting that’s resulted in over 800 p.c year-over-year development in market gross sales.
• Tanium: Since becoming a member of ISV Success one 12 months in the past, Tanium has gained a number of seven-digit offers by the Azure Market. Tanium’s integrations with Microsoft present Azure prospects with efficient and resilient IT operations and safety at scale, with real-time visibility, management, and remediation for wholesome and safe environments. And thru {the marketplace}, Azure prospects can get Tanium’s product nearly immediately.

Promote sooner and get larger offers by {the marketplace}

Cloud marketplaces have emerged as the popular methodology to assist prospects in managing their total cloud property. Industrial prospects are more and more navigating to marketplaces to seek out options that assist them spend and fulfill their pre-committed cloud budgets. ISV Success offers knowledgeable steering to get your options shortly listed on {the marketplace} so these prospects can discover, uncover, attempt, and purchase your options. After your answer is listed, ISV Success helps you optimize your advertising with Market Rewards—now a part of ISV Success—to speed up gross sales.

That will help you construct new gross sales channels, multiparty non-public presents at the moment are obtainable on our market when promoting to prospects in america. This characteristic empowers companions to collaborate collectively and create tailor-made options for purchasers. You may interact our broad companion ecosystem to promote your services and products in your behalf and scale your income technology whilst you sleep.

Pre-committed cloud price range is the biggest driver for purchasers utilizing cloud marketplaces. Microsoft routinely counts the whole sale in the direction of a buyer’s dedication when shopping for eligible options. With our new multiparty non-public provide functionality, the sale counts in the direction of the shopper’s cloud consumption dedication in case your answer is “Azure profit eligible.” With developments in non-public presents and versatile dealmaking options, your group has the instruments to achieve prospects, unlock budgets, and gasoline development. Over 85 p.c of our enterprise prospects with Microsoft Azure consumption commitments are actively shopping for by {the marketplace}—seeking to maximize the worth of their cloud spend.

“At Dynatrace, we sometimes promote into the enterprise, and practically all our prospects have cloud commitments. With 100% of their buy for our answer counting in the direction of their contract, {the marketplace} alternative is a win-win. The variety of market offers we’re transacting are rising as a result of prospects need to get extra worth from their investments and fulfill their commitments. And now with multiparty non-public presents, we will open new gross sales channels by our partnerships whereas serving to prospects maximize their spending energy.”

—Ayla Anderson, Senior Supervisor, Microsoft Alliance, Dynatrace.

Companion with us and be a part of ISV Success

This 12 months at Microsoft Encourage, we’re delighted to share with you the most recent in AI applied sciences, join you with specialists who’re prepared that will help you get began, and showcase real-world options powered by AI.

As we proceed to develop the Microsoft Cloud and {the marketplace} as the most effective place to develop and promote AI-powered purposes, we’re most excited to see what you construct subsequent. We invite you to companion with us by becoming a member of ISV Success right this moment.

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