Microsoft is a proud platinum sponsor of the Automotive Information World Congress 2023 occasion going down in Detroit, Michigan on September 12, 2023. With a give attention to the worldwide automotive business at massive, this occasion attracts unique tools producers (OEMs), suppliers, and different worth chain firms within the broader automotive and mobility sectors.  

This 12 months’s congress occasion will spotlight matters corresponding to autonomy and sustainability with a give attention to the discount of carbon emissions, retail, and the position of governments in growing industrial decision-making. Microsoft will present thought management round our position in supporting transformation within the automotive business.

Our focus encapsulates your complete section generally known as “mobility” with a definite focus in automotive, mobility, transportation, and logistics, or successfully, the motion of individuals and items. Inside automotive, we offer the “platform for platform creators” and empower firms to innovate round business alternatives.  

Accelerating the way forward for mobility

Rework to sensible mobility.

Addressing the business challenges

Whereas these alternatives are increasing, the business is hyper-focused on the bigger challenges that should be addressed to pave the trail ahead. These embody: 

• Technological disruption: The fast tempo of technological developments and the challenges for firms to remain forward of the curve. Present automotive OEMs and mobility firms must spend money on analysis and growth to maintain up with evolving buyer expectations and business requirements. 
• Regulatory setting: The mobility business is topic to varied laws and requirements associated to security, emissions, and knowledge privateness. Particularly as we evolve autonomous techniques and related knowledge. Firms must navigate these laws whereas guaranteeing compliance and adapting to altering necessities as new requirements are launched and mature. 
• Infrastructure limitations: The adoption of electrical automobiles (EVs) requires a strong charging infrastructure, whereas autonomous automobiles depend on in depth sensor networks and high-speed web connectivity. Increasing and upgrading infrastructure to help these rising applied sciences could be a vital problem and spotlight the adjoining industries which might be a major consider supporting the adoption of future mobility.  
• Shift in shopper preferences: Altering shopper preferences, such because the rise of ride-sharing companies and the sharing economic system, can disrupt conventional enterprise fashions within the mobility business. Firms must adapt to those shifts and develop modern options to cater to evolving buyer wants. 

Enabling innovation

Whereas relevant to all industries, digital transformation, and the combination of digital know-how into all areas of enterprise are basically altering how companies function and ship worth to prospects. The automotive and mobility business is not any totally different and actually, is closely impacted by the transfer from bodily to digital. This intersection of boundaries can also be seen because the shift in the direction of a “software program tradition”, that guarantees to usher in an unprecedented convergence of individuals, enterprise, and issues that disrupt current enterprise fashions and create new income alternatives within the motion of individuals and items.  

Because the business transforms digitally, there are main tendencies which might be having a major impression within the areas of buyer expertise—related, autonomous, shared mobility, and electrification (CASE), software program outlined car (SDV), edge-to-cloud setting parity by way of high-performance computing, and AI. This shift acknowledges the drive by conventional OEMs, new entrant OEMs, mobility service suppliers, and suppliers to develop new digital and software-driven options which cloud platforms can allow. As we interact with automotive and mobility firms, we see related areas of focus for innovation which embody: 

Services and products

Product design and growth is the one largest space within the IT finances of most OEMs within the automotive business. Firms are tasked with innovating top-line progress whereas holding the road on prices and the problem of leveraging a labor pool in transition as skilling adapts to newer know-how and methods required to help innovation. That is additionally a progress space for a lot of conventional OEMs now increasing into mobility service choices and capabilities like SDVs to make sure product adaptability and create new enterprise fashions that assist firms drive progress past conventional practices. Learn how Basic Motors reimagined its growth device chain course of to drive innovation and join folks to issues that matter right here.  

Manufacturing facility 

At its core, automotive is a major manufacturing operation and greater than ever has an crucial to enhance productiveness and flexibility to satisfy evolving buyer calls for, mitigate threat, and enhance effectivity and sustainability to gas modern progress. With knowledge as the brand new foreign money, many producers are deploying AI instruments, maximizing the worth of their knowledge to help the decision-making course of. Producers are growing the usage of the Web of Issues (IoT) and operational know-how (OT) cybersecurity options on the edge, reducing OT cybersecurity breaches in half. Firms with manufacturing operations may also prioritize digital literacy as a key talent set throughout the expertise retention course of to help digital transformation and enterprise-wide know-how adoption. Learn how ZF developed its digital manufacturing platform to scale back manufacturing downtimes and optimize stock. 

Provide chain

The automotive ecosystem and the numerous gamers that help it are all linked by an intricate provide chain. The business is rebalancing its provide chains searching for extra resilience to endure future disruptions which now could come up from many alternative vectors—financial, geo-political, pure, and technological for instance. Methods corresponding to multi-shoring sourcing will allow a extra proactive stance towards threat in provide reliability. As well as, actively managing carbon footprint as a key metric to execute sustainability initiatives is a objective past merely reporting. Learn how Daimler Truck North America optimized provide chain processes to scale back downtime. 

Buyer expertise

OEMs are overhauling advertising and marketing, gross sales, and repair processes, with a deliberate shift to centrally managing the entire buyer journey and offering extra channels past the vendor community. At the moment, buyer expertise initiatives face extremely fragmented knowledge and identification. In advertising and marketing and gross sales, central administration of promoting and gross sales processes requires fast expertise innovation together with metaverse. In service, related car knowledge is utilized to enhance conventional car upkeep processes, scale back guarantee bills, and innovate with new business-to-consumer (B2C) and business-to-business (B2B) choices like insurance coverage, subscription, fleet, and different companies. It is a sturdy progress space the place technology-savvy firms are performing as disruptors to current enterprise fashions and are driving innovation resulting in new companies and enterprise fashions. For OEMs, it’s a focus for driving deeper buyer engagement and constructing model loyalty. Learn how Porsche Vehicles North America created an improved service expertise for technicians and prospects with blended actuality. 

Information and AI

It’s mentioned that knowledge is the brand new foreign money—at the very least in the case of intelligence that’s driving innovation, informing on technique, and powering decision-making. Generative AI and capabilities like ChatGPT have opened a world of alternative throughout all of the enterprise areas talked about above. It appears everyone seems to be concerned in pilots or initiatives in a method or one other as firms search actual worth in deploying them to distinguish themselves from their rivals. Learn how Amadeus created personalised, on-demand mobility experiences with AI.

Safety

Together with knowledge comes absolutely the requirement for knowledge sovereignty and safety. The inspiration of any data-driven transformation technique should embody safety measures to fight cybersecurity threats that not solely impression knowledge but in addition can threaten automobiles, belongings, and infrastructure which might be changing into more and more related. Learn how automotive high quality management chief Hollen grew its enterprise by way of enhanced safety.  

Microsoft at Automotive Information World Congress 2023

We’re witnessing an awesome inflection level within the business—one that may dramatically evolve the panorama of automotive and future mobility that may minimize throughout industries and ecosystems, and most significantly, impression folks. As a platinum sponsor, we look ahead to participating with attendees on the matters mentioned right here on the Automotive Information World Congress 2023 occasion on September 12, 2023, in Detroit, Michigan. Be sure you go to the Microsoft sales space within the Innovation Alley. Go to Microsoft in automotive and mobility for extra info.