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After greater than a 12 months of teasing, Apple Music Classical lastly launched this spring with a powerful catalog of classical music and a moderately good interface. It appears to be like just like the catalog goes to get a lift quickly, as Apple is buying Nordic classical music label BIS Data.
The Swedish firm’s web site has been up to date to point out a easy letter from BIS founder Robert von Bahr, thanking the crew for all they’ve accomplished over the past 50 years and asserting the settlement to be acquired by Apple.
We thought lengthy and exhausting on tips on how to preserve and construct upon our prestigious historical past and appeared for a accomplice who would additional our mission, in addition to an elevated world platform to deliver classical music to new audiences everywhere in the world. Apple, with its personal storied historical past of innovation and love of music, is the best residence to usher within the subsequent period of classical and has proven true dedication in the direction of constructing a future during which classical music and expertise work in concord. It’s my imaginative and prescient and my sincerest dream that we’re all part of this future.
Robert von Bahr, BIS Data Founder
BIS Data will turn out to be part of Apple Music Classical whereas retaining the whole personnel of BIS.
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