Google will quickly begin requiring political advertisers to “prominently disclose” once they made their advertisements with AI, as reported earlier by Bloomberg. Beginning in November, Google says advertisers should embody a disclosure when an election advert options “artificial content material” that depicts “realistic-looking folks or occasions.”

That features political advertisements that use AI to make somebody look as in the event that they’re saying or doing one thing they by no means did, in addition to altering the footage of an precise occasion (or fabricating a realistic-looking one) to create a scene that by no means occurred.

Google says most of these advertisements should comprise a disclaimer in a “clear and conspicuous” place, noting that it’s going to apply to pictures, movies, and audio content material. The labels might want to state issues like, “This audio was pc generated,” or “This picture doesn’t depict actual occasions.” Any “inconsequential” tweaks, resembling brightening a picture, background edits, or eradicating crimson eye with AI, received’t require a label.

“Given the rising prevalence of instruments that produce artificial content material, we’re increasing our insurance policies a step additional to require advertisers to reveal when their election advertisements embody materials that’s been digitally altered or generated,” a Google spokesperson Allie Bodack says in a press release to The Verge.

Replace September sixth, 7:12PM ET: Added a press release from a Google spokesperson.