The European on-line trend and sweetness market generated a turnover of 122 billion euros in 2022. And 45 billion euros of that turnover was cross-border. The market is projected to succeed in gross sales of 144 billion euros by 2026.

These knowledge come from the second version of “Prime 250 Trend & Magnificence Retail Europe” from Cross-Border Commerce Europe. Final yr, the market was nonetheless projected to develop 50 % from 2022 to 2025, reaching a turnover of 175 billion euros by 2025.

The net trend and sweetness market is predicted to develop 18% from 2022 to 2026.

The projected development of 18 % by 2026 is far decrease, as a consequence of decrease shopper spending brought on by inflation and provide chain disruptions. Due to this, the style sector has stabilized in 2022. Nonetheless, there may be nonetheless a rising marketplace for second-hand trend. The paper expects that just about one-sixth of on-line trend gross sales in 2026 will come from consumer-to-consumer resale platforms, like Vinted.

Whole on-line retail value €729 billion in 2022

The entire on-line b2c retail market generated gross sales of 729 billion euros in Europe final yr. Trend and sweetness made up 17 % of that sum. Moreover, the net trend and sweetness market has a share of 25 % inside the general market, which is value 486 billion euros.

12% of all trend commerce got here from C2C resale platforms.

Practically half of all on-line trend transactions have been accomplished on marketplaces. Moreover, 12 % of the net trend commerce was generated by C2C resale platforms. This market share is predicted to develop over the subsequent years.

Prime 5 trend and sweetness sellers

Zalando emerged as the biggest trend market, whereas Sephora is the largest magnificence market. Shein, Vinted, StockX and Nike additionally reached the highest 5 cross-border trend sellers.