Home Apple Tim Cook dinner on why Apple nonetheless makes use of Twitter: ‘It is there for discourse and as a city sq.’

Tim Cook dinner on why Apple nonetheless makes use of Twitter: ‘It is there for discourse and as a city sq.’

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Tim Cook dinner on why Apple nonetheless makes use of Twitter: ‘It is there for discourse and as a city sq.’

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On the heels of Apple’s “Wonderlust” particular occasion, Apple CEO Tim Cook dinner sat down with John Dickerson for an interview on CBS Sunday Morning. Within the interview, Cook dinner mentioned Apple’s environmental objectives, whereas additionally pertaining to the corporate’s determination to proceed utilizing Twitter, investing in Texas, and extra.

On Twitter

Apple has confronted pushback for its determination to proceed utilizing Twitter (presently referred to as “X”), together with spending closely to promote on the platform. John Gruber, for instance, steered the corporate reevaluate its determination earlier this month.

When requested by Dickerson whether or not Apple ought to stop promoting on Twitter, Cook dinner had an evidence (of types) for Apple’s continued dedication to the platform.

“It’s one thing that we ask ourselves. Usually, my view is Twitter’s an vital property,” Cook dinner stated. “I just like the idea that it’s there for discourse and there as a city sq.. There’s additionally some issues about it I don’t like.”

Dickerson, nonetheless, made an vital clarification:

“There’s discourse, after which there’s antisemitism,” stated Dickerson. 

“Yeah, which is abhorrent. Simply level clean, there isn’t a place for it.” 

“So, is that this one thing you’re consistently evaluating?” 

“It’s one thing we consistently ask ourselves,” Cook dinner stated. 

On Texas

Dickerson additionally questioned Cook dinner about Apple’s continued company enlargement in Texas and the way that balances with the anti-abortion, anti-trans, and anti-gay laws within the state. Price noting: this interview itself was filmed in Texas.

Dickerson stated, “After we final talked, you stated, ‘I consider that everybody must be handled with dignity and respect, and that every one roads result in equality.’ How ought to folks take into consideration your dedication to equality and the politics of Texas, which might appear to be clashing with that?”

Cook dinner replied, “There’ll all the time be instances, John, the place we’re both promoting or working in a spot the place we’ve got a distinction of opinion on one thing. However I’m telling you from our coronary heart, we consider in treating everybody with dignity and respect. And that’s how we present up as an organization. We consider in being part of the neighborhood, and making an attempt to advocate for change, moderately than pulling the moat up and going away.”

On the setting

One of many clear themes of Apple’s “Wonderlust” occasion on Tuesday was the corporate’s dedication to changing into fully carbon impartial by 2030.

“I don’t do advantage signaling, in any respect. I don’t consider in it. We wish to do arduous work,” Cook dinner stated in as we speak’s interview. “I wish to see that it pencils out, as a result of I would like different folks to repeat it. And I do know they’re not going to repeat a choice that’s not a very good financial determination.”

Additionally within the interview, Apple VP Kristina Raspe touched on the concept a carbon-neutral iPhone is the corporate’s “holy grail” product. “Proper now we’re centered throughout the corporate, and my division particularly, on making certain each gadget that our clients personal and function, the electrical energy they use to cost it, is offset by renewable vitality,” she defined.

“That is all about placing one watt within the system for each watt that our clients use to energy our units,” Cook dinner stated.

Different tidbits

Elsewhere within the interview, Cook dinner stated that Imaginative and prescient Professional remains to be on observe for a launch in early 2024. The truth is, he apparently watched the complete third season of Ted Lasso utilizing Apple’s headset.

There’s additionally some speak on Apple in China, distant work and the pandemic, and extra. Try the total interview on the CBS Information web site.

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