Within the final 12 months, 99 p.c of European shoppers have modified the way in which they store on-line. A big majority (98 p.c) search for merchandise on social media. On the identical time, many shoppers really feel negatively concerning the economic system of their nation. However 47 p.c count on financial enhancements.

These information come from the most recent European Ecommerce Report from fee service supplier Mollie. Throughout July and August, 5,000 shoppers in Belgium, France, Germany, the Netherlands and the UK have been surveyed. Out of all surveyed, solely 41 shoppers mentioned they’d not modified their procuring behaviors within the final 12 months.

Optimistic expectations about economic system

In line with the report, greater than half (51 p.c) of shoppers really feel unfavorable concerning the financial state of affairs of their nation. Moreover, 17 p.c really feel very unfavorable. Nevertheless, 47 p.c of these surveyed assume that the economic system will enhance of their nation within the subsequent six to 12 months.

‘10% of European shoppers count on they are going to spend much more within the subsequent 6-12 months.’

This optimism can be seen within the shoppers’ deliberate relying. Within the subsequent twelve months, 47 p.c of shoppers assume that they are going to spend extra. Even 10 p.c say they are going to spend much more. A small half (20 p.c) of shoppers assume they are going to be spending much less.

2% of shoppers don’t use social media

Customers have additionally modified the methods they search for merchandise. Solely 2 p.c of European web shoppers don’t use any social media for product analysis. Most consumers choose utilizing YouTube (47 p.c), adopted by Fb (43 p.c) and Instagram (40 p.c).