Lexmark is showcasing its retail-ready printers and options at NRF 2024, Retail’s Huge Present and Expo, Jan. 14 to 16, on the Jacob Ok. Javits Middle in New York. The brand new Lexmark Engagement Automation Platform (LEAP) transforms buyer interactions and drives gross sales with hyper-localised, automated social media posts.

“Retail is as soon as once more at a crossroads as we head to NRF 2024,” stated Paul Merritt, an business director for retail at Lexmark. “As retailers have a guarded positivity for 2024, they proceed to search for new methods to extend income whereas delivering an distinctive buyer expertise. We’re excited to share how Lexmark may help retailers optimise their processes and ship significant outcomes with easy-to-use retail-specific options.”

Right here’s what can be on show in Lexmark sales space #5810:

Drive retail gross sales and foot site visitors with hyper-localised social media advertisements by way of the brand new Lexmark Engagement Automation Platform (LEAP).

Whether or not it’s an advert to cut back shrink (meals waste), a sale centered on a listing imbalance, a brand new product launch or a particular occasion, LEAP makes it simpler to automate one-to-one promotions that drive footfall to native shops. Merchandisers and retailer associates can set off hyper-personalised sale posts and increase advertisements based mostly on particular person retailer stock situations by loyalty program apps and social media platforms like Fb and Instagram. With its superior analytics and reporting capabilities, LEAP supplies the insights wanted to measure success and make data-driven choices. 

The LEAP platform helps retailers by way of engagement, automation and loyalty purposes.

• Engagement: To have interaction consumers, centre promotions round buyer shopping for patterns with an engagement automation platform that posts localised content material – similar to store-specific gives, occasions and domestically grown produce initiatives.
• Automation: Schedule and handle computerized localisation and supply of company promotional messaging with an engagement automation platform to achieve customers by social media with hyper-local content material round every retailer or viewers area.
• Loyalty: Entice native clients with an engagement automation platform that sends store- and corporate-initiated gives to geo-fenced social media apps like Fb and Instagram and loyalty program purposes.

As well as, print and software program options/demonstrations on the NRF present ground will embrace choices that assist retailers:

• Achieve management and visibility with a single signage platform.
• Entice, have interaction and convert clients.
• Lengthen their funding with retail-rugged gadgets.
• Drive financial savings and ease with cloud-based options.
• Cut back environmental affect with sustainably designed applied sciences.

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