What do households, the navy, Eurovision, holidays, and how-to movies have in frequent? All of them present content material advertising concepts for Might 2024.

Content material advertising is the act of making, publishing, and selling articles, movies, and much like appeal to, interact, and retain clients. Content material is the inspiration for search engine marketing, social media advertising, and electronic mail newsletters.

Content material advertising depends on reciprocity. People respect receiving useful data and infrequently reply positively to companies that present it. The difficulty is arising with a nonstop stream of worthwhile content material.

What follows are 5 content material advertising concepts you need to use for Might 2024.

Worldwide Day of Households

The Worldwide Day of Households may encourage loads of family-related content material.

In 1993, the United Nations established the Worldwide Day of Households to acknowledge that households are the inspiration of secure societies.  

The event is noticed yearly on Might 15. It’s a possibility for entrepreneurs to create family-related articles, movies, or podcasts.

The content material could possibly be a nod to the day itself or join your organization’s merchandise with a household exercise. Listed here are three instance article titles of the previous:

• “10 Habits to Begin on the Worldwide Day of Households,”
• “Learn how to Have fun the Worldwide Day of Households,”
• “10 Bonding Actions for Worldwide Day of Households.”

And listed here are three examples of connecting merchandise to households:

• Clothing store: “High 50 Day Hikes for Households.”
• Backyard provide store: “Learn how to Make Flower Gardening Enjoyable for Households.”
• Kitchen Retailer: “Ideas for Together with the Complete Household in Meal Planning.”

Armed Forces Day

Lance Cpl. John Allen with the U.S. Marines, twenty fourth Marine Expeditionary Unit, on Naval Station Norfolk, Virginia, April 5, 2024.

Armed Forces Day within the U.S. happens on the third Saturday in Might, the sixteenth in 2024.

President Harry S Truman established Armed Forces Day in 1950, consolidating three different observances. The occasion sometimes options parades, shows, and varied group celebrations to show assist for the navy and its members.

Armed Forces Day could be a respectful and considerate automobile to attach with clients, particularly these in navy households or with ties to the armed companies.

Content material concepts embrace:

• Profiling service members and their households,
• Recognizing veteran-owned companies in your provide chain,
• Thanking service members,
• Connecting merchandise to navy historical past.

Eurovision Track Contest

Most Individuals discovered in regards to the Eurovision Track Contest in 2020 when Netflix launched a Will Ferrell comedy about it. However the inspirational occasion has been round since 1956.

The European Broadcasting Union created Eurovision to encourage unity and post-war rebuilding efforts by means of music.  

Swedish performer Loreen received the 2023 Eurovision contest. Picture by Sarah Louise Bennett.

Every taking part nation contributes an authentic tune. The performances are notable for his or her broad vary of types, elaborate staging, and generally quirky acts, reflecting every nation’s distinctive tradition. 

The competitors has launched the careers of quite a few artists, together with ABBA and Celine Dion.

Over time, Eurovision has grown in scale and spectacle, changing into a beloved, flamboyant celebration of tradition and pop music. This yr’s Eurovision will probably be held from Might 7 to 11 in Malmo, Sweden.

Eurovision-inspired content material may handle tradition, trend, music, or historical past. 

Might’s High 3 Holidays

Mom’s Day is among the many most essential holidays for retailers.

Three holidays dominate the Might U.S. calendar by way of reputation and familiarity: Mom’s Day (Might 12, 2024), Memorial Day (Might 27, 2024), and Cinco de Mayo (Might 5, 2024).

These dates are key for content material entrepreneurs — for promotion and useful data.

First, all three dates are essential for retail gross sales. Individuals spent greater than $35 billion on Mom’s Day purchases in 2023 and sometimes spend about $500 per family on Memorial Day weekend. Cinco de Mayo is the longstanding celebration of Latino tradition. 

Second, the vacations are wonderful alternatives for articles, movies, and podcasts.

Mom’s Day:

• “Final 2024 Mom’s Day Present Information,”
• “17 Do-it-yourself Mom’s Day Presents,”
• “23 Reasonably priced Mom’s Day Present Concepts,”
• “Higher-than-flowers Mom’s Day Presents,”
• “Presents for the DIY Mother.”

Memorial Day:

• “10 Methods to Have fun Memorial Day,”
• “Final Memorial Day BBQ Information,”
• “The True Significance of Memorial Day,”
• “50 Playlists to Commemorate Memorial Day,”
• “Adorning Ideas for a Patriotic Memorial Day.”

Cinco de Mayo:

• “Recipes to Have fun Cinco de Mayo,”
• “5 Should-visit Websites on Cinco de Mayo,”
• “The Story behind Cinco de Mayo,”
• “Cinco de Mayo Adorning Ideas and Tendencies,”
• “Cinco de Mayo Final Buying Information.”

Summertime Movies

A movie crew makes a how-to gardening video.

This month’s closing content material advertising suggestion focuses on search engine marketing and content material distribution.

Summer season begins June 20, 2024. But publishing summertime content material in Might offers Google and different serps time to crawl and index it.

Contemplate producing teams of movies that assist people obtain a summer-related job. Every video bundle ought to embrace a number of elements.

• Full-length video instruction.
• A number of shorts from the full-length model.
• An total information to all parts.
• Textual content-based social posts from the video transcriptions.

For instance, a web-based seed retailer may publish a video bundle about planting a kid-friendly flower backyard. The retailer may:

• Embed the total video in a complete weblog submit. This may be the hub.
• Launch the total video on YouTube, Rumble, and Fb. Every factors to the retailer’s weblog.
• Deploy video shorts on YouTube, TikTok, X, and Instagram, once more linking to the weblog.
• Publish recommendations on Fb and X with hyperlinks.