Athena Severi co-founded Titan Community, an Amazon-seller group, in 2019 with Dan Ashburn, a U.Okay.-based service provider. Earlier than that, the pair launched China Magic for product sourcing.

Titan Community hosts in-person occasions and provides workshops, mentoring, and collaboration.

Severi and I just lately mentioned Titan, promoting on Amazon, and extra. Your complete audio of our dialog is embedded beneath. The transcript is edited for size and readability.

Eric Bandholz: What do you do?

Athena Severi: I’ve the biggest mastermind on the earth for Amazon sellers referred to as Titan Community. I began my journey on Amazon 9 years in the past with my very own model.

I’m into constructing group. Once I acquired into Amazon, I began placing on dinners, occasions, and seminars, after which it was a cruise, after which it was a visit to China. It’s been a very enjoyable, adventurous, loopy journey.

Bandholz: Inform us about your mastermind.

Severi: We’ve introduced collectively some highly effective business leaders. These guys are within the trenches, eight to nine-figure sellers. We have now consultants in sourcing, branding, outdoors visitors, and extra. We name it Titan as a result of they’re the titans of the business.

The place you’re at within the ecommerce journey determines your focus. Somebody looking for their first product has completely different wants than somebody doing 1,000,000 a month in gross sales. Every has distinctive ache factors, strengths, and focus.

The way it works. We onboard you and begin with a one-on-one technique name. You get assigned to a Titan mentor, somebody who’s just a few steps forward of you within the recreation. Everybody’s completely different. Your ambition degree shall be completely different than the subsequent man. Are you trying to exit? Are you searching for money circulation? What are you making an attempt to realize? Primarily based on these objectives, you’ll be assigned to a small group of like-minded of us at an analogous place of their journey.

Bandholz: What do your in-person occasions appear to be?

Severi: My background is in occasions. Once I put issues on, it’s like an entire different universe. We decide a good looking location, and we do the networking within the pool and on the seashore. Many entrepreneurs maintain all the pieces near their chest, so we’ve constructed a world the place people can construct belief with one another, have just a few drinks, and benefit from the setting as they type that relationship. I really like watching folks’s eyes mild up and seeing how they join. Occasions are my calling, what I used to be meant to do.

We have now workshops at our occasions, three or 4 hours. They’re very hands-on — conversion, pay-per-click, product, technique.

All advised we now have about 4 or 5 occasions a 12 months.

Bandholz: Do you’ve rivals in the identical area?

Severi: The primary time this occurred was in China. Two of our guys have been promoting related merchandise. I took them to a room and stated, “You have got two choices. You possibly can both have friction, or you’ll be able to collaborate. I counsel you collaborate.”

They went to their suppliers, leveraged the dimensions of their orders collectively, mixed containers, and have become mates. I’m not saying that’s going to occur on a regular basis. Wholesome competitors is an efficient factor.

There’s loads of room for everybody on Amazon.

Bandholz: What’s the supreme member of Titan Community?

Severi: We’re searching for mental property and distinctive manufacturers that talk to their viewers. We don’t search cookie cutters. We’re thinking about model house owners and their tales. The merchandise are doing nicely as a result of they’re completely different.

For instance, we now have a member model for particular wants youngsters. The lady who began it has a good looking story. We consider in that model. We search for one thing that we will develop. Profitable sellers perceive who they’re serving.

We’ve been leveraging AI for analysis. What we will do in 5 minutes with AI is insane. It used to price 1000’s and take months.

ChatGPT can create a model from scratch — begin to end — the merchandise, suppliers, all the pieces. Midjourney can design a product. It’s loopy.

With AI, we’re in a brand new period. Everybody’s like, “The gold rush of Amazon’s over.” I’m like, “No, we’re simply getting began.”

Bandholz: The place can folks be part of the group or discover you?

Severi: TitanNetwork.com. I’m on Instagram and Fb. In the event you’re beginning, go to GenesisBootcamp.com.