Polish on-line market Allegro has launched in Slovakia, with a devoted web site. The growth follows the corporate’s growth into the Czech Republic final yr. {The marketplace} has already introduced plans of future launches in different European international locations.

Allegro is a well-liked on-line market that was based in 1999, in Poland. Final yr, it generated a income of just about 1.8 billion euros (8 billion Polish zloty) in Poland alone. This was a rise of 19.7 % in comparison with 2022. Based on the corporate, nearly 150 thousand retailers are presently promoting on the Polish market.

1.6 million energetic consumers in Czech Republic

The corporate expanded internationally for the primary time final yr, with the launch of a devoted market within the Czech Republic. Within the final quarter of the yr, it achieved 1.6 million energetic consumers. Now, Allegro has used that momentum with a launch in Slovakia.

‘Nearly half of the Slovak inhabitants is already accustomed to Allegro.’

Based on the platform’s personal market analysis, nearly half of the Slovak inhabitants is already accustomed to the Allegro model. Due to that, the corporate expects to rapidly obtain an identical quantity of energetic consumers like within the Czech Republic.

Worldwide technique

The launch is a part of Allegro’s worldwide technique. It desires to turn out to be a dominant participant in Europe, with a present deal with Central and Japanese Europe. The transfer into Slovakia offers the corporate the chance to check its operations and logistics there, in preparation for entry into different markets. It has already introduced plans of launching in Hungary, Slovenia and Croatia quickly.