Niceshops, an internet retailer and ecommerce service supplier from Saaz, Austria, is saying goodbye to twenty % of its workforce. Value financial savings are essential to “economically stabilize” the corporate.

From its headquarters in Saaz and branches in Graz and Vienna, Niceshops manages greater than 45 totally different on-line shops in each B2B and B2C, translated into 16 languages. With a focused area of interest technique, the corporate serves roughly one and a half million prospects in Europe. It additionally offers numerous ecommerce companies to 3rd events, corresponding to IT, logistics, and buyer care.

Dramatic inflation

Niceshops, a flagship of ecommerce in Austria, has grown at a median charge of between 40 and 70 % lately. Nevertheless, income is underneath strain, whereas prices are rising, partly as a consequence of inflation. The corporate states: “The dramatic enhance in inflation at numerous ranges, which can’t be handed on to customers, and a noticeable decline in consumption make constant countermeasures vital at Niceshops.”

‘Constant countermeasures are vital’

In accordance with CFO Erik Neutzner, Niceshops has considerably diminished losses previously 12 months in comparison with 2022. “Nevertheless, this isn’t sufficient to economically stabilize our firm. To make sure the survival of Niceshops, it’s due to this fact important to save lots of massively.”

Shifting focus from progress to revenue

Roland Flink, founder and CEO of Niceshops, states that the corporate merely can not finance the continuation of its progress technique underneath present market circumstances. And so, the technique is altering: “We’ll now change into extra environment friendly and give attention to our strengths”, says Flink.

‘Our purpose is a clearly constructive outcome within the fiscal 12 months 2024’

Niceshops will pull the plug on loss-making actions and bid farewell to about 90 of its present 450 staff. In accordance with founder Flink, eighty corporations have already approached him to offer departing staff with new job alternatives elsewhere.