The whole European worth of B2B items offered on-line is estimated to succeed in 1.7 trillion euros by 2025. Nevertheless, B2B sellers in Europe aren’t using all obtainable alternatives but. Most of them solely enable native consumers to buy their items.

These knowledge come from an evaluation revealed by Billie, an BNPL resolution for B2B sellers. Based on the evaluation, the worldwide worth of the web B2B market was price 6.5 trillion euros in 2022. A development of 18 p.c is estimated between 2023 and 2030.

50% of B2B consumers use ecommerce platforms

The European market remains to be loads smaller, as it’s estimated to succeed in 1.7 trillion euros by 2025. Whereas ecommerce performs a dominant function in B2C, it nonetheless has not penetrated that a lot into the web B2B market. Based on Billie, solely 50 p.c of B2B consumers use ecommerce platforms.

92% of Scandinavian B2B corporations anticipate gross sales to occur on-line.

Nevertheless, Scandinavia appears to be an exception as 92 p.c of the surveyed B2B corporations anticipate gross sales to occur on-line. And virtually one in 4 of the B2B corporations there are already producing gross sales by way of ecommerce.

Cross-border alternatives

Whereas cross-border ecommerce is rising in Europe, the evaluation reveals that almost all European B2B websites solely enable native consumers. Because of this there are nonetheless a number of cross-border alternatives left unused. Moreover, 57 p.c of the biggest ecommerce websites in Germany, France, the UK, the Netherlands and Sweden (primarily based on site visitors) present B2B companies. And amongst these, solely 50 p.c ship cross-border.