As a girl in her 20s with an Instagram account, I’ve witnessed the explosive rise and destigmatization of medical spa therapies. From the influencer I ran monitor with in highschool posting promos for lip blushing and fillers, to always discussing shopping for a Groupon for Child Botox with my buddy Emily, these therapies have turn out to be part of common dialog in a approach they haven’t prior to now.

The underlying medical spa trade has grown quickly alongside its new reputation, too. Medical spas are projected to be a $30 billion enterprise by 2030, based on a report by Grand View Analysis. And the American Med Spa Affiliation reviews that the variety of clinics providing these therapies grew 62% from 2018 to 2022.

Buyers are beginning to be aware of this trade. Most of those medical spas — 81%, based on American Med Spa Affiliation knowledge — are unbiased clinics or small companies. Personal fairness corporations are beginning to circle like vultures searching for out prime candidates for roll-up methods. Startups are constructing tech options for these small companies with VCs seemingly wanting to again them.

So after I noticed that RepeatMD, a vertical SaaS firm for the medical spa trade, raised a large $50 million Collection A, I wasn’t shocked. However I did have one query.