Nearly 60 p.c of customers in Bosnia and Herzegovina made between two to 5 on-line purchases within the final three months. And 83.4 p.c of all on-line purchases had been made through cellular gadgets. These findings present a shopper confidence in on-line buying and clear desire for cellular buying.

These information come from the second version of the eCommerce Survey from the eCommerce Affiliation of Bosnia and Herzegovina. It surveyed greater than 1,700 customers and 1,000 on-line shops. The analysis provides a sign of the present state of ecommerce within the nation.

7.4% positioned over 10 purchases in final 3 months

Along with the big quantity of normal internet buyers, the report additionally exhibits a rising base of frequent ecommerce customers. A minimum of 7.4 p.c of the respondents made greater than ten on-line purchases within the final three months. Gadgets which are most frequently purchased on-line are clothes, footwear, family home equipment, cosmetics and books.

‘Solely 20.5 p.c of on-line purchases had been positioned at worldwide web sites.’

A minority of 43.4 p.c of respondents mentioned that they like buying on home web sites. In addition they mentioned that 20.5 p.c of their on-line purchases had been positioned at worldwide web sites. In keeping with the researchers, this means a possibility for worldwide platforms and marketplaces to enter the market.

‘Strategic planning’

Retailers that need to enter the market might want to be sure that they provide card funds of their on-line shops, as a majority of buyers favor this on-line fee technique (32.8 p.c). Moreover, they’ll benefit from the buyer expectations and preferences which are indicated within the survey.

‘The outcomes supply a basis for the development of ecommerce in Bosnia and Herzegovina.’

“The outcomes of our analysis, that are the result of months of diligent work and dedication, supply an important basis for strategic planning and advancing the ecommerce panorama in Bosnia and Herzegovina”, mentioned Belma Agić, government director of the eCommerce Affiliation.