Dutch on-line furnishings retailer Fonq has acquired Naduvi, a competing on-line platform, that sells furnishings by dropshipping merchandise to customers. Combining scale and competencies will convey extra focus to each firms. The amount of cash concerned within the deal was not disclosed.

Fonq is an internet retailer that sells furnishings from the Netherlands. Its competitor Naduvi, additionally from the Netherlands, sells furnishings and residential equipment as properly. Nevertheless, the latter sells merchandise straight from producers and suppliers by way of dropshipping, which eliminates the necessity for a warehouse.

Mixed scale

Now, Fonq is taking up Naduvi. Moreover, Naduvi’s founder Itai Gross will turn out to be the CEO of each firms. “Fonq is a stupendous model with a powerful proposition. With our mixed scale, and the competencies and expertise that Naduvi brings, we are able to commercially strengthen our place. I sit up for additional constructing on the inspiration that Fonq has laid over the previous years with our groups, suppliers and companions”, mentioned Gross.

‘It can be crucial for Fonq to stay competitively sturdy.’

In accordance with the businesses, the acquisition brings extra give attention to creating a particular assortment and buyer journey. “We’re in a difficult market, the place it is vital for Fonq to stay competitively sturdy. This acquisition ensures that. We, because the Board of Administrators, trust that the competencies of the Naduvi group will strengthen the corporate”, mentioned Advert Scheepbouwer, Chairman of the Board of Administrators.