Google-backed audio content material platform Kuku FM has raised $25 million in a brand new funding spherical because it seems to make deeper inroads with its audiobook choices within the South Asian market.

Indian billionaire and technologist Nandan Nilekani’s Fundamentum Partnership co-led the Collection C funding in Kuku FM with Worldwide Finance Company, a part of the World Financial institution. Temasek-backed Vertex Ventures, Google, Krafton, 3one4 Capital, Indian Quotient and FounderBank Capital additionally participated within the new financing spherical, the six-year-old startup mentioned.

Kuku FM, which has raised over $60 million thus far, operates an eponymous audio platform that provides over 150,000 hours of content material in genres together with private finance, romance, faith, and self-help. The content material, out there in six Indian languages and English, is pertinent to the native context and has helped Kuku FM make deeper inroads with shoppers in smaller Indian cities, cities and villages.

The startup neither shows advertisements nor supplies complimentary content material, solely allowing customers to pattern elements of episodes inside a sequence. As a substitute it costs 99 Indian rupees (equal to $1.2) for a month-to-month subscription and 999 Indian rupees for an annual one, granting customers limitless entry to its content material.

Lal Chand Bisu, co-founder and chief government of Kuku FM, advised TechCrunch in an interview that the startup has greater than doubled its income within the final one 12 months and it’s presently on observe to generate $15 million income yearly. It’s aiming to develop into worthwhile by the tip of subsequent 12 months, he mentioned.

Consumption of audio content material is more and more rising in reputation in India, because of the widespread availability of reasonably priced smartphones and web entry. As huge numbers of Indians be part of the web group, there’s a rising demand for content material that resonates with their preferences and is offered of their desired language.

Amazon can be amplifying its footprint with Audible in India, partnering with native manufacturing entities to complement the platform’s choices.

Kuku FM has captured a wider market share on account of its limitless consumption mannequin, quite than charging shoppers for each bit of content material. Bisu mentioned the platform collaborates with greater than 30,000 skilled content material creators who present their titles to the platform. To make sure high quality, the startup employs a rigorous vetting course of.

“Kuku FM has created a distinct segment class which caters to the distinctive and quickly evolving calls for of the brand new digital natives of India,” mentioned Prateek Jain, a Principal at Fundamentum Partnership, in an announcement. “Furthermore, Bisu and group have demonstrated an awesome understanding by way of making a enterprise mannequin with sturdy concentrate on unit economics and strong fundamentals.”

Kuku FM plans to make use of the brand new funding to increase its catalog, with a specific emphasis on broadening its academic content material choices, mentioned Bisu.