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Summer time 2023 was the summer season of Barbie.
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All over the place you seemed there was advertising and marketing — posters, advertisements, trailers. There have been Barbie cafés, Barbie Progressive commercials, everybody was carrying pink! It was a pleasant wave of cinematic power.
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Warner Bros.
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Warner Bros.
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Burger King
Barbie Burger.
And it was additionally utterly overwhelming. At instances it felt inescapable.
Barbie’s advertising and marketing felt completely different. And in some methods it was — nevertheless it owes so much to the blockbusters that got here earlier than.
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Jaws is taken into account to be the primary summer season blockbuster for lots of causes — however most significantly (and most symmetrically with Barbie) due to its advertising and marketing. It was the primary time {that a} studio flooded the market with promoting. In the summertime of 1975, Jaws was inescapable.
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Since then, studios have tried to duplicate that technique just about yearly.
However Barbie was completely different — as a result of, in contrast to most blockbusters, Barbie was unabashedly female, enjoyable, and pink. In the event you’d wish to study how Barbie stole the summer season, try the newest Vox video.
You will discover this video and the whole library of Vox’s movies on YouTube.
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