I met Matt Ragland whereas I used to be talking at a ConvertKit convention. And, I used to be simply struck by how current he was within the dialog. Whereas we have been chatting, he was targeted on being versus being fascinating.

And when he lastly did share extra about what he is as much as, I used to be impressed with how he took a disciplined however inventive method to his work. For some purpose, these two appear at odds however he was capable of finding an integration that led to him being extraordinarily productive and a world-class content material creator.

Matt is the Managing Director of Good Individuals Digital. An company that works with firms to create human-focused manufacturers and net experiences that assist them join with their prospects.

Exterior of that, his work focuses on the intersection of productiveness and the creator financial system. So in the event you’re fighting both of these, Matt’s right here that can assist you out.

I am going to share just a few of my key takeaways from our dialog beneath.

The way to begin creating content material that connects

In relation to creating e-newsletter content material, simply getting began is usually the largest hurdle. Matt stated that there are a few methods you possibly can jump-start your content material creation – beginning with analyzing what has already labored effectively in your social media. What’s already getting engagement? What do you’re feeling is necessary?

“The opposite two issues which you can ask are primary: What’s the factor that folks usually ask me about with reference to my work or particular space of curiosity? … After which the observe as much as that’s (whether or not it is on social or via replies in your e-newsletter), in the event you’re new at this, ask for a reply on the finish of every e-newsletter.”

This ensures that you just’re creating content material that serves the wants of your viewers, as a result of that was your beginning place.

For those who’re actually ranging from scratch

“That is all effectively and good,” you is likely to be saying, “However this assumes I’ve already created content material. What do I do if I’ve by no means posted on social media?”

Matt suggests looking Reddit for inquiries to reply.

“I do not usually say that. However Reddit as analysis is nice.” Matt stated. “See what issues individuals are asking that they don’t seem to be getting good solutions to, and you may simply reply that in your personal content material. It’s also possible to, on social media, discover folks that you just observe which might be in the identical relative area of interest as you and see what matters they’re speaking about that you’ve got a special opinion on. Discuss what they’re doing, not what that particular particular person is doing, however give that in your personal opinion.”

The way to have the best week ever

The best week ever is an enormous promise, I do know. And Matt stated that the important thing to the best week is definitely counterintuitive: You shouldn’t overcommit.

“Psychological over dedication to targets or tasks, that results in lots of overwhelm, that may result in lots of context and job switching.”

Matt referenced The One Factor by Gary Keller and Jay Papasan, including that he cannot choose one factor to deal with for all the quarter — however he can do this for his days and weeks. As soon as he has that one massive factor chosen for the week, Matt strikes ahead with what he calls the GAP framework — Objectives, Actions, and Safety.

“If I do know what that purpose is, then I’ll analyze it, and I am going to take a look at it and say, ‘Okay, what are the actions that I must take that if I have been to verify off all of those to do objects, all these motion objects, it’s going to naturally result in the completion or achievement of the purpose?

And I am going to take a look at this and say, like, okay, I’ve these 4 to 5 motion objects. How a lot time do I would like to guard? Let’s simply say two hours. Okay, I’ll shield the time to do that for one hour on Monday morning after which one hour on Thursday morning.”

Subsequent steps:

You possibly can study extra about Matt by visiting mattragland.com and following him on social media at @mattragland. And remember to seize his free e-mail course, 5 Productiveness Rules for a Nice Week.