British vogue retailer JD Sports activities has reached an settlement to take over Courir. The corporate pays 520 million euros for the French retail chain. Courir has greater than 300 shops and is lively in a number of international locations.

No approval but

JD Sports activities had been speaking to Courir for a very long time, with negotiations beginning in Could this 12 months. Previous to the acquisition, Courir consulted with workers. Equistone Companions Europe has a majority share within the French retail chain. The take-over nonetheless needs to be permitted.

An ideal match

Courir is well- identified in Europe. It is called a sneaker retailer, nevertheless it additionally presents clothes for males, ladies and youngsters. The model targets ‘city youth’ between 15-25. This is the reason Courir matches so properly with JD Sports activities. JD Sports activities additionally focuses on youth and sportswear.

“The manufacturers are a great match, as a result of they each give attention to youth and sportswear.”

Increasing with 1750 shops in 5 years

Courir has a complete of 313 shops in about six international locations in Europe. Since 2018, Courir has been owned by Equistone Companions Europe. The present acquisition is step one in JD Sports activities’ new development plans. JD Sports activities now has about 3400 shops in 32 territories, together with France, Germany, Britain, america and Australia. The corporate desires to broaden with greater than 1750 shops within the subsequent 5 years.