On-line-only grocery store Picnic is increasing its product vary with the assistance of Edeka, a German chain of supermarkets. It’s including drugstore gadgets and needs to turn out to be a drugstore in Germany. The whole drugstore phase might be up and working by the tip of this 12 months.

The Dutch on-line grocery store desires to generate a turnover of 400 million euros in Germany this 12 months. The supply service is presently lively with 1,400 supply autos within the nation. With an enlargement within the southwest, the retailer is hoping to double its gross sales. It’s planning so as to add 1,300 extra autos within the southwest areas.

‘Full-fledged drugstore supplier’

Moreover, the corporate is increasing its product vary in Germany. “We’re increasing Picnic right into a full-fledged drugstore supplier”, mentioned founder Joris Beckers. The corporate is including a whole bunch of articles on this class each week. It desires to have a full drugstore phase by the tip of this 12 months.

‘Drugstore gadgets are very useful for our target market.’

“Drugstore gadgets are very useful for our goal group, households.” In response to Frederic Knaudt, CEO of Picnic Germany, the main focus of the brand new vary might be on hair care, physique care, oral hygiene, deodorants, in addition to child and youngster merchandise. It’s also including detergents and cleansing merchandise.

Competing with dm and Rossmann

The corporate desires to turn out to be a competitor of German drugstores dm and Rossmann. Nevertheless, dm is producing a turnover of round 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros on-line.

For now, it appears Picnic will solely turn out to be a drugstore in Germany.

It’s unclear whether or not the web grocery store might be including its drugstore phase to its different markets as effectively. Nevertheless, its collaboration with Edeka can even be used to additional broaden cross-border into the French and British on-line market.