We’re simply beginning to scratch the floor of what generative AI can do, and but it’s already starting to remodel the advertising trade. An April 2023 survey of world CMOs revealed that about 70 p.c of their organizations use generative AI, with practically half utilizing it to create higher-quality content material quicker than earlier than.¹ The following leap for enterprises is the right way to use the know-how to supply content material at scale whereas mastering your model and your voice.

The brand new Typeface app for Microsoft Groups, accessible right now, will assist enterprises make that leap ahead. It makes use of the highly effective mixture of Azure Machine Studying, Azure OpenAI Service, and Typeface’s brand-personalized AI to create content material considerably quicker than people can, permitting corporations to scale advertising efforts and produce a spread of belongings comparable to artistic briefs, e-mail campaigns, multimedia on-line advertisements, and extra. And all of it occurs in Groups, the place chats present the enterprise context and collaborative capabilities customers want with out switching apps.

The Typeface app in Groups, with a message introducing the bot.

On this submit, I’ll discover how Typeface harnesses generative AI to supercharge branding and advertising initiatives, how Typeface was in a position to rapidly develop an app for Groups to convey AI-based content material creation into the move of labor, and the way the way forward for generative AI may remake advertising and different enterprise capabilities.

How Typeface personalizes branded content material in a flash

Understanding an organization’s model and voice is significant for generative AI to supply efficient artistic belongings. To assist Typeface be taught, a buyer provides content material examples, fashion pointers, product particulars, and imagery to coach Typeface’s proprietary Affinity AI to construct a novel mannequin for every model. Customers can then rapidly generate customized multimedia content material with pre-built Typeface workflows and templates, together with advert photos, product listings, web optimization meta tags, and extra.

Think about you’re a advertising supervisor beginning a social media marketing campaign to advertise a brand new line of apple drinks from a shopper items model. In Typeface, you may rapidly generate a caption and a picture without delay, personalized for a particular audience. In lower than a minute, Typeface produces customized outcomes that may be introduced into a wide range of social media platforms.²

A pattern Instagram submit created by Typeface AI shows a can of apple juice with water splashing within the background.

With a number of clicks, the can of juice might be swapped with different photos to point out up to date packaging or a wholly new drink line, and extra copy choices might be produced in seconds.

How Typeface integrates generative AI into Microsoft Groups

The increase to artistic output that Typeface can present is obvious, so it solely is smart to have that pressure multiplier accessible in Microsoft Groups. In reality, Typeface has a layer known as Typeface Circulate, which is all about providing the app on the platform the place customers work.

“Staff work collaboratively, and we would like content material creation instruments to come back to us wherever we already are,” says Vishal Sood, Head of Product at Typeface. “Microsoft Groups is an immensely common platform the place customers are already brainstorming and sharing content material with their groups, so it is an ideal match to convey the facility of Typeface to Groups and supply artistic worth proper within the move of labor.”

A screenshot of the Typeface app in Groups, with a pop up asking the consumer in the event that they need to create from a template, create a picture, create textual content, or share from current tasks.

“The event course of was straightforward, and we had been in a position to arise the primary model of the Typeface for Groups app in only a few days,” Sood says. “Then we labored carefully with Microsoft to refine the consumer expertise. It’s an especially precious partnership for us.”

How enterprises can get probably the most from Typeface for Groups

Not solely will prospects have the ability to use the capabilities of the Typeface platform in Groups, they may also have performance unique to the Groups app. 

1. Staff can brainstorm individually utilizing the non-public app expertise inside Groups. As soon as they’ve ideated, they will generate belongings utilizing Typeface AI and share their work on Groups for broader opinions with out switching contexts.
2. Typeface makes use of message extensions in order that customers can leverage the large quantity of content material they’ve collaborated on in Groups. For instance, they will merely right-click on a video of an government’s speech and inform Typeface to draft a weblog submit from that file.

As illustrated by the factors above, the 2 most important enterprise use circumstances of Typeface for Groups are ideation and collaboration. Within the ideation part, staff can use generative AI to go from a clean web page to an entire draft virtually immediately, with extra polish than can be potential manually. Then the draft might be shared simply on Groups for suggestions loops and collaborative refinement in the identical house the place customers, content material, and enterprise context all come collectively.

For these essential suggestions loops, Typeface presents a wealthy, AI-based modifying expertise. Utilizing the Generative Refine function, customers can spotlight sections of textual content and select from a spread of modifying choices, comparable to enhance writing, summarize, and alter tone or language. Comparable choices can be found for photos as nicely, together with altering particular parts of an image or extending it with AI, including or deleting belongings from a picture, including filters, and overlaying textual content. 

A screenshot of the Typeface app in Groups, displaying an Instagram submit that has been shared in chat.