Ever surprise how potential clients discover your retailer on-line? They seek for it utilizing model or domains, corresponding to ecwid.com.

A distinctive area identify units you aside from numerous different web sites. With out one, potential clients received’t discover you on-line, main them to go to your opponents’ pages as a substitute.

Fortunately, with Ecwid by Lightspeed, you possibly can simply buy, arrange, and handle a safe area identify proper out of your Ecwid admin.

In this text, we will clarify why having a area is important for ecommerce companies and how Ecwid by Lightspeed makes registering the excellent area identify for your small business straightforward.

What Is a Area Identify?

Merely put, a area identify is the distinctive tackle of your web site. It is what folks sort into their browser’s search bar to view a explicit web site. For instance, if you wish to go to Ecwid’s web site, you’ll sort “ecwid.com” into the search bar and press enter. The identical goes for any web site — a area identify helps entry any web site on-line.

The essential type of a area identify consists of two parts:

• The area identify itself, for instance, “ecwid”
• The extension, corresponding to “.com”

A area extension is a suffix that follows the area identify in a net tackle. The commonest area extensions are .com, .web, .org, .co.

ecwid.com is the area identify for the Ecwid by Lightspeed web site

Numerous area ranges exist, and this hierarchical construction in the area identify registry helps distinguish one area from one other.

The commonest area ranges are the following:

• High-level domains characterize the highest stage in the Area Identify System. They are often generic (.com, .web, .edu, .gov) or country-specific (.uk, .au, .fr, .jp.)
• Second-level domains comply with top-level domains. Normally, it’s a model or firm identify, for instance, amazon as in amazon.com
• Third-level domains (additionally known as subdomains) comply with second-level domains. The most well-liked third-level area is “www.”

Study extra a few area identify construction in our article:

What a Area Is & Why You Want It for Your Enterprise
Learn extra

Why Is It Vital to Have a Area Identify?

With so a lot competitors on the market as we speak, having an simply recognizable area identify could make or break an ecommerce retailer’s success. Right here’s why you want a area identify:

Accessing Your Retailer On-line

A area identify is important for any ecommerce enterprise as a result of it offers your small business a distinctive id and offers clients an straightforward option to discover and entry your retailer on-line. Whereas it is okay to not have a area when first beginning out, as quickly as you begin rising, there’s no doubt that you’ll want one to construct belief with clients and guarantee they will attain you on-line with none points.

Model Recognition

A area identify is additionally essential for branding and standing out from the competitors. A distinctive area identify helps affiliate your identify along with your product, companies, and model.

Having a area that displays your small business identify can let customers know who you might be and what you promote. That, as a outcome, helps clients bear in mind you extra, additional supporting your model.

CakeSafe strengthens its model by utilizing a area that displays its enterprise identify

website positioning Advantages

Leveraging key phrases is important for a profitable SEO technique. Utilizing a area identify that features a key phrase associated to your small business will be useful in boosting search rankings.

Now that why a area identify is essential for your small business, it’s time to purchase it. Sometimes, you purchase and register a area by means of a area registrar, a enterprise specializing in promoting domains and managing the registration course of.

Shopping for a area will be expensive, as registrars typically cost excessive costs for well-liked names, use hidden charges, or implement massive value jumps after one 12 months. To not point out that you simply’ll have to join a area manually to your on-line retailer. Organising your area manually requires some technical understanding and might result in points if performed improperly.

Fortuitously, you possibly can streamline your area administration, saving each cash and effort, by buying your required area instantly from Ecwid by Lightspeed.

A Excellent Area Answer for an On-line Retailer

Ecwid by Lightspeed provides you the best area answer — a area identify for your on-line retailer at a aggressive value and with none hassles.

If you’ve been promoting with Ecwid by Lightspeed for a while already (if not, get your free on-line retailer now), it’s doubtless you’re conscious that once you enroll with Ecwid, you get a free ecommerce web site with a built-in on-line retailer, aka Immediate Website.

You additionally get a free customizable area for your Immediate Website that appears like this — identify.firm.web site, the place “identify” is the identify of your retailer and “.firm.web site” is the Ecwid area.

An instance of an Ecwid Immediate Website with a free area identify

Nevertheless, you need to get a customized area identify for your retailer, for instance, one with a .com extension.

The nice information is that you would be able to really do the whole lot domain-related proper out of your Ecwid admin! Search, purchase, and arrange — all in only a few clicks. It doesn’t require any tech abilities and is as easy as sending an e-mail.

When shopping for a area by means of your Ecwid admin, you’ll get a safe area with a free SSL certificates and WHOIS privateness safety in minutes.

An SSL certificates is a should for any on-line retailer, as it ensures the information trade between your retailer and clients is protected, defending delicate information from hackers and information thieves.

Not all area registrars give you an SSL certificates for a area, so you’ll must allow it your self. Nevertheless, with Ecwid by Lightspeed, you buy a area with an robotically enabled SSL certificates.

Ecwid retailer house owners will be positive that their information and their clients’ information is protected

As for WHOIS privateness safety, it will assist conceal your area info from public view. WHOIS is a public database that incorporates the info collected when somebody registers a area identify. Spammers typically crawl these information for e-mail addresses.

If you buy a area by means of Ecwid by Lightspeed, it comes with WHOIS privateness safety. It removes your private contact info from the WHOIS document so that your private information is unavailable to scammers, spammers, or different third events.

Advantages of Shopping for a Area Identify Via Ecwid

The area device in your Ecwid admin helps you register and join a area identify with most comfort.

Save Each Time and Effort

Normally, to purchase a area, you should search a variety of registrars for your required area identify, examine if the chosen registrar is safe (don’t overlook an SSL certificates), and then arrange the area your self and join it to your on-line retailer. That requires vital time and work, notably for a newbie firm proprietor.

With Ecwid by Lightspeed, looking, shopping for, and establishing your area occurs in your Ecwid admin, eliminating the have to use third-party suppliers and log into different programs.

After you buy a area by means of Ecwid by Lightspeed, it will robotically be arrange for your on-line retailer, so you don’t must do it your self. Excellent for busy and not-so-techie enterprise house owners!

Ought to you’ve gotten any questions on your area, you possibly can simply attain out to our Buyer Care staff out of your Ecwid admin. Extra facets of your on-line retailer will be directed to the help and love.

Save Cash

A area value is additionally to be thought of. Costs can differ vastly, with well-liked domains being very costly. Registrars understand that domains are an essential a part of a enterprise, and they put a greater value on names which can be straightforward to sort and comprise a .com extension and a product or trade identify. For instance, flowers.com will doubtless value far more than a flowersfrombob.web site.

When buying a area by means of Ecwid, you profit from discounted costs, making your excellent and simply discoverable area identify extra cost-effective. This eliminates the have to compromise on spelling or contemplate different names that may be cheaper however could possibly be more durable for clients to recall and sort—one thing you undoubtedly wish to keep away from.

To not point out that you need to renew your area (often as soon as a 12 months), and some registrars don’t miss the likelihood to elevate a area value when the interval renews. With Ecwid by Lightspeed, there are not any hidden charges or excessive value jumps when renewal comes round.

Strengthen Your Model

We’ve already mentioned that model recognition is one in every of the important causes for getting a area identify for your on-line retailer. With Ecwid by Lightspeed, you possibly can simply strengthen your model and get the best area identify earlier than another person claims it.

If you’ve gotten an offline retailer, it makes much more sense to get your small business a area identify that matches your model identify and offline location. You have already got a buyer base, so it’s important they will discover your retailer on-line utilizing the identify they’re already conversant in.

The simpler it is for clients to discover your retailer on-line, the extra gross sales you’ll land. You may be sure that by shopping for a area that matches your model.

Enhance Your website positioning

You need your on-line retailer to be simply discoverable, and one in every of the methods to do that’s to optimize your web site for engines like google.

A area identify is one in every of the indicators that engines like google use when figuring out the place to rank your web site. If you employ a generic area that you simply share with different companies (for instance, .firm.web site area), enhancing your small business’s visibility in engines like google may be extra difficult.

When buying a area by means of Ecwid by Lightspeed, you get to use your distinctive area, giving your small business a domain-level website positioning enhance.

website positioning is important for rising your on-line retailer in the long run, so be sure that you enhance your on-line retailer rating by establishing your customized area.

How one can Purchase a Area Identify in Ecwid by Lightspeed

Whether or not you’re a newbie retailer proprietor or run an established enterprise, shopping for a area identify is tremendous straightforward with Ecwid by Lightspeed. The magic occurs on the Web site → Area web page, and the entire course of takes no greater than a couple of minutes.

Observe these directions from the Assist Heart to purchase your excellent area in your Ecwid admin.

Shopping for a area by means of Ecwid by Lightspeed is out there to all Ecwid sellers on paid plans. You may select from completely different top-level domains (together with the hottest .com) apart from country-specific domains.

Costs for domains differ, however relaxation assured that there are not any hidden charges, phrases, or renewal value jumps.

Purchase Your Dream Area At the moment

Having a distinctive area identify is a should if you need your ecommerce enterprise to succeed on-line as we speak. With so a lot competitors, potential clients want an straightforward option to find your on-line enterprise and safely purchase out of your retailer. That’s why Ecwid by Lightspeed provides entrepreneurs an extremely easy approach of buying a safe area instantly from the Ecwid admin—so that your small business isn’t forgotten amongst all of the noise.

No have to change between completely different programs. With Ecwid by Lightspeed, you possibly can effortlessly handle the whole lot associated to your on-line retailer, be it a web site, a area, or your storefront, proper out of your admin.

So, what are you ready for? Strengthen your model and declare your best area as we speak.