The Physique Store has revealed that it has achieved one hundred pc vegan product formulations throughout all ranges together with skincare, physique care, hair care, make-up and perfume, in what’s claims is a world first.

The retailer’s complete portfolio, spanning greater than 4,000 components, has been validated by The Vegan Society, that means that greater than 1,000 Physique Store merchandise will carry the group’s Vegan Trademark.

The sweetness retailer, which operates round 2,500 places worldwide, has achieved a goal set itself in 2021 when 60 % of its merchandise had been Vegan Society-approved.

Ian Bickley, chief government officer at The Physique Store, mentioned the retailer had labored “tirelessly” to realize what he describes as a “big milestone.”

“We had been the primary magnificence firm to battle towards animal testing in cosmetics,” he mentioned. “We had been the primary main world magnificence model to make use of cruelty-free musk in our fragrances. We’ve got now achieved one other world first.”

The Vegan Society’s Vegan Trademark is widely known as the worldwide commonplace for vegan merchandise, serving to customers establish that greater than 65,000 licensed merchandise free from animal components and animal testing. 

Chantelle Adkins, director of enterprise growth at The Vegan Society, mentioned that assessing The Physique Store’s complete portfolio had been a “large mission” which showcased the retailer’s dedication and dedication to vegan magnificence. “We hope that this important step units a world commonplace for different magnificence manufacturers to comply with and evokes additional change to scale back animal use and exploitation throughout the trade,” she mentioned.

Though as of December all of The Physique Store’s present product formulation have been licensed vegan, it’s doable that previous, discontinued formulations which haven’t been licensed will nonetheless be current available in the market as they’re being offered by way of.

The announcement comes each at first of the annual Veganuary marketing campaign and because the vegan cosmetics trade is predicted to achieve $24 billion worth by 2028 and with over 1-in-10 younger individuals saying that “vegan” is a vital issue of their well being and wonder buy choices.