Thomann from Germany has grow to be Europe’s largest on-line vendor of musical devices. Final yr, the income reached roughly 1.4 billion euros, with nearly two-thirds of it coming from exterior the home market.

This was acknowledged by managing director Hans Thomann junior in an intensive interview with Handelsblatt. Thomann is an exponent within the subject of cross-border ecommerce on our continent. The music retailer, which began on-line gross sales as early as 1996, gained the belief of shoppers each domestically and internationally to buy musical devices on-line.

On-line powerhouse

Thomann nonetheless has one massive bodily location, on the headquarters in Treppendorf within the German state of Bavaria. Nonetheless, most income is generated on-line, in Germany, in different European nations, and in america. Even after the coronavirus pandemic, throughout which many individuals launched into renewed journeys with taking part in a musical instrument, gross sales have continued to extend, because the figures present.

Income continues to rise after Covid-19

Most Thomann workers are musicians themselves, one thing Hans Thomann junior highlights as successful issue: “What we have now created right here is the results of ardour and onerous work.” The corporate does little to no outsourcing: “We wish to do as a lot of the worth chain ourselves as attainable in order that we have now high quality beneath management.”

The household prefers to keep up management, in accordance with the present director, who names his nephew Markus because the supposed successor. “I might have offered the corporate for some huge cash to traders, however we stay a household enterprise.”

Amazon at a distance

Thomann has succeeded in protecting Amazon, which dominates ecommerce in Germany and considerably influences offline retail within the nation, at a distance. A feat in accordance with Alex Graf, the director of ecommerce software program supplier Spryker. This will solely be achieved in 3 ways, says the knowledgeable in Handelsblatt: by promoting merchandise that aren’t out there on Amazon, by having extra information concerning the merchandise which might be, and by providing companies that Amazon can’t present. “Thomann has managed to implement all three methods in its area of interest.”

‘Thomann is untouchable for Amazon’

Graf concludes: “The corporate deserves the utmost respect for this.”