Ticketmaster is a world ticket gross sales and distribution firm. Its success will depend on its prospects shopping for tickets to varied occasions resembling concert events and sporting occasions. Buyer consciousness of such occasions is likely one of the situations for ticket gross sales. Ticketmaster has a lot of advertising ways in its arsenal. It wished so as to add one other channel to its advertising combine that will permit the corporate to ship extremely focused net push notifications to its present in addition to new prospects.

Mission

Improve gross sales utilising Pushly as a brand new advertising channel by concentrating on Ticketmaster’s present prospects, primarily based on their earlier behaviours and new customers who had by no means purchased from Ticketmaster earlier than.

Problem

Ticketmaster is an apparent juggernaut, serving a excessive variety of prospects. The present constructions and processes of the web site wanted to be taken into consideration. Specifically, the brand new advertising platform needed to combine effectively with Ticketmaster’s advertising tech stack, which does embrace proprietary software program along with different tech companions. Moreover, Pushly must coordinate with totally different groups to realize easy integration, together with the technical advertising group, product group, CRM group, and extra.

Technical integration

Pushly took on the heavy lifting when it got here to technical features of integrating its platform into the prevailing workflow of Ticketmaster. This allowed Ticketmaster’s groups to proceed working with out interruptions, having the choice to become involved extra closely when wanted.

Marketing campaign set-up

Internet push notifications had been set to reach to customers’ units. The messages had been extremely customised, concentrating on two various kinds of audiences: present prospects and new prospects.

For present prospects, Pushly, utilising first-party information supplied by Ticketmaster, arrange campaigns with the next options:

• Internet push messages that will match the consumer’s earlier pursuits primarily based on artist/group, venue location, and extra.
• Quite a lot of totally different campaigns are always being executed inclusive of A/B testing together with/however not restricted to retargeting primarily based on customers’ web site looking behaviour, abandoned-cart reminders, tour date releases, customized artist choices, venue choices, and bespoke sponsor choices.

Knowledge monitoring

Pushly supplied Ticketmaster with automated stories primarily based on customised parameters. It eradicated the necessity for Ticketmaster’s group to succeed in out to Pushly and request the information manually. The information has been fed instantly into their dashboards.

Some parameters Pushly set to trace are:

• Time of buy
• LTV of customers who did or didn’t go into particular campaigns, feeding into Ticketmaster’s different advertising channels.
• A/B testing with totally different photographs and duplicate for campaigns.

Outcomes

On account of Pushly’s integration into Ticketmaster’s workflow, Ticketmaster now had a brand new acquisition channel for brand spanking new prospects. Additional, the adoption of Pushly resulted within the following metrics:

• Elevated opt-in charges to obtain net push notifications exceeded expectations and preliminary modelling
• CTR on campaigns, together with cart abandonment, exceeded comparable campaigns in different channels
• Throughout the first 6 months, Pushly has exceeded all of Ticketmaster’s expectations in serving to to make new first-party connections, driving materials incremental Gross Merchandise Worth, and driving new buyer acquisition.

Backside line is, Pushly has grow to be a well-integrated addition to Ticketmaster’s present advertising technique, providing net push notifications to its customers. Consequently, Ticketmaster’s gross sales noticed a fabric enhance, assembly the mission’s goal.