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I printed an extended article yesterday on Tesla’s drooping gross sales within the 1st quarter of 2024 — in comparison with the 4th quarter of 2023 and even the first quarter of 2023. Some readers requested for broader context. Properly, two of the automakers most much like Tesla in school and automobile value are Audi and BMW, and so they simply reported that their full electrical automobile (EV/BEV) gross sales grew 29% and 63%, respectively, yr over yr (YoY). So, on this case, the broader context is that the competitors is doing nicely.

Audi has a number of fashions and mannequin variants to select from: the e-tron GT (+7%), the This fall e-tron (+14%), the This fall Sportback e-tron (+54%), Q8 e-tron (+53%), and the Q8 Sportback e-tron (+34%). Mannequin by mannequin, Audi EV gross sales are up. You’ll be able to see extra particulars on these fashions’ gross sales (and others) within the following quarterly gross sales chart from Audi:

That mentioned, Audi gross sales had been down total — by 16% yr over yr within the 1st quarter. Additionally, Audi EV gross sales had been down quarter over quarter — from 7,411 within the 4th quarter of 2023 to five,714 within the 1st quarter of 2024. So, it’s really a little bit of a combined bag with Audi.

Let’s take a look at BMW now.

Sadly, BMW presents a problem — it doesn’t publish figures for the BMW i4, i5, or i7. These fashions’ gross sales are apparently simply rolled into 4 Collection, 5 Collection, and seven Collection gross sales knowledge. I’m undecided why BMW doesn’t publish particular gross sales knowledge for these fashions, particularly when it presents i3 knowledge. Nevertheless, BMW did say that it offered 10,713 EVs within the first quarter, and gave the aforementioned stat that EV gross sales had been up 63% yr over yr.

Contemplating BMW gross sales are up barely total, that’s a very good signal for BMW’s EV gross sales rising total in quantity phrases. The iX, the one EV mannequin BMW presents, was up 25.3% from Q1 2023 to Q1 2024 — from 2,351 gross sales to 2,945 gross sales.

So, BMW is trying good in 2024 and Audi is a combined bag, with EV gross sales up however total gross sales down. We’ll see what comes of the rest of 2024.