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What’s Shopify?
Shopify is a whole commerce platform that allows you to begin, develop, and handle a enterprise.
Our experience and management in commerce comes from the experiences of thousands and thousands of retailers on our platform. Their successes permit us to forecast and construct the appropriate options to not solely energy commerce at this time however to assist form and outline what the trade appears like tomorrow.
How does Shopify work?
Shopify unifies your whole commerce onto a single platform.
With Shopify, retailers can construct and customise an internet retailer and promote in a number of locations, together with internet, cellular, in particular person, brick-and-mortar places, and pop-up outlets and throughout a number of channels from social media to on-line marketplaces.
Shopify is totally cloud-based and hosted, which implies you may entry it from any related appropriate machine and we’ll deal with software program and server upgrades and upkeep for you. This provides you the pliability to entry and run your small business from wherever with an web connection.
On any given day, a commerce enterprise requires an array of instruments to handle merchandise, stock, funds, and delivery—and so they spend a whole lot of money and time stitching the disparate techniques and knowledge collectively. Shopify teams these applied sciences collectively and ensures that you may simply entry and combine some other enterprise instruments you’ll want to make Shopify work for your small business.
Consider Shopify’s product as layers you may select from to construct the appropriate stack for your small business:
Layer 1: Shopify’s core product
That is what you get as quickly as you purchase any Shopify plan. It contains the whole lot you’ll want to flip your concept right into a enterprise and begin promoting: templates for the appear and feel of your retailer, instruments to promote in a number of locations on-line and in-person, built-in fee processing, the best-converting checkout on the web, search engine optimisation and advertising and marketing instruments—these are all a part of Shopify’s core product. That is the inspiration upon which our different merchandise and functions are constructed.
And for many who need to fine-tune their retailer and expertise, you get entry to Shopify APIs and growth instruments to customise your retailer’s capabilities even additional.
Layer 2: Shopify’s further services and products
Each impartial enterprise is exclusive. And as companies develop, their wants evolve accordingly. That’s why we provide our clients highly effective upgrades to assist them develop their enterprise on our platform. From simpler entry to capital to accelerated funds choices, these services and products are unique to Shopify clients and are designed to assist impartial enterprise house owners have a leg up available in the market.
Layer 3: Apps constructed by trusted companions
Shopify’s App Retailer has 1000’s of apps and options constructed by third-party builders to customise your retailer with out ever as soon as touching the code. Something you may dream up, there’s an app that may assist make it a actuality. You’ll discover essentially the most cutting-edge instruments to develop your small business within the App Retailer, whether or not it’s the most recent SMS app or the most popular new social media community’s advert instruments.
There’s additionally a market of Shopify Consultants that you may rent to construct customized options for your small business. And if you wish to dabble with the code your self, you are able to do that, too!
Why Shopify?
- Shopify helps the complete ecommerce neighborhood. On-line, offline and in every single place in between. We’re dwelling to the most important, most various set of entrepreneurs, retailers, builders, and companions.
- Shopify is international. We empower entrepreneurs all over the world to create, join, and innovate their companies. With retailers spanning greater than 175 nations, we offer entrepreneurs in every single place the platform, constructing blocks and instruments wanted to win in commerce.
- Shopify empowers inventive expression. We consider there needs to be extra distinctive voices, tales and experiences, not fewer, and that’s why we design our product with the best quantity of extensibility, flexibility and expression.
- Shopify is essentially the most built-in commerce platform out of the field. Shopify not solely centralizes total commerce companies but in addition provides entry to the widest set of commerce ecosystem integrations constructed utilizing a shared technical framework. This deep integration and entry ensures we’ve got breadth and depth of themes, apps, channels, surfaces, merchandise and experiences.
- Shopify absorbs pointless complexity. We all know the world is not designed for impartial companies to begin, scale and succeed. That’s why we make it as easy and accessible as doable to maximise entrepreneurs’ entry to progress instruments.
- Shopify is constructed to scale with you. Regardless of your technical maturity, progress, measurement, complexity, location—you’ll by no means lack entry to expertise and options to construct your small business, and you’ll by no means outgrow Shopify as your wants change, scale or evolve.
Create commerce; in every single place
Shopify lets you rework an concept, a dream, a imaginative and prescient into an actual commerce expertise on-line, offline and in every single place in between.
- Storefronts (On-line Retailer: Customized Storefronts). Personalize the entrance finish of your web site to create a novel, seamless procuring expertise in your clients.
- Social Channels Integrations / Gross sales Channels. Promote and promote your merchandise throughout channels from one centralized place—Shopify. Develop your viewers by promoting the place your viewers is throughout social media and well-liked marketplaces.
- Store App. Make it straightforward for patrons to shortly checkout, observe order and cargo particulars, and rediscover your small business with Store App, a digital procuring assistant.
- POS / Retail. Promote in particular person, backed by knowledge you’ll want to promote on-line, with Shopify’s all-in-one POS system. Present clients with a frictionless procuring expertise, handle workers, observe stock, and extra.
- Creator Instruments. Empower creators by offering them with the instruments they should not solely produce content material however construct a thriving enterprise.
- Retailer Information, Media and Content material. Inform the story of your model and merchandise utilizing content material and knowledge. Construct upon foundational components like metafields, help for media information, and extra to carry your retailer to life for stand-out purchaser experiences.
- Model/Brand Development Instruments. Construct your small business with easy-to-use instruments to create your model. Leverage our brand maker, slogan maker, QR code generator, and extra instruments for progress.
- Domains/Internet hosting. Choose and host your area securely with Shopify, leveraging full controls and configuration to customise simply.
Join to each buyer
Shopify provides retailers alternatives to construct and personal long run purchaser and buyer relationships.
- Checkout. Settle for orders and funds on-line utilizing essentially the most highly effective checkout on the earth. Clients add merchandise to their cart, then undergo your checkout course of to enter their delivery and fee info earlier than the order is positioned.
- Shopify Markets. Develop your attain by promoting to clients all over the world. With Shopify Markets, you may go international and promote to clients wherever—all by way of a single on-line retailer.
- Buyer Engagement/ Advertising and marketing Instruments. Attain the appropriate particular person with the appropriate message on the proper time utilizing Shopify’s buyer engagement and advertising and marketing instruments. Leverage buyer segmentation, electronic mail advertising and marketing, automation options, and extra to drive relevance and interact your viewers.
- Messaging/Inbox/Chat. Discuss to clients and handle conversations from wherever with Shopify Inbox. Create automated messages and get insights to give attention to chats that convert.
- Advertising and marketing Insights & Analytics. Make knowledgeable choices for your small business utilizing advertising and marketing insights and knowledge supplied by Shopify’s stories and analytics.
- Store App. Make it straightforward for patrons to shortly checkout, observe order and cargo particulars, and rediscover your small business with Store App, a digital procuring assistant.
- B2B on Shopify. Ship custom-made experiences your B2B clients will love. With Shopify, you may handle each your B2B and DTC clients, orders, and stock all from one place, with separate storefronts.
- Promoting Methods. Drive conversions by providing buyers distinctive and customized pricing and promotions. Leverage promoting plans like pre-orders, try-before-you-buy, raffles, inventive low cost methods and extra to encourage buyers to make the acquisition. Construct predictable income streams, flip one-time clients into recurring, and enhance buyer loyalty with Subscriptions Apps and APIs.
- Merchandising. From visible shows to product bundling, particular provides, and extra, merchandising may help you promote and promote merchandise in your retailer. Merchandising with Shopify is an efficient option to drive model recognition, enhance gross sales, enhance stock turnover, and enhance the client expertise.
Enterprise catalysts to develop and scale
Shopify helps speed up the entrepreneurs’ journey to success.
- Central Admin. Handle your small business simply from a central location. With Shopify’s Admin, you may entry all the completely different components of your small business from one place.
- Again Workplace / Shopify Achievement Community / Ship. Centralize the whole lot required to handle achievement, stock, delivery and extra with Shopify. Leverage our Delivery Accomplice Platform, an built-in ecosystem of third-party logistics (3PL) companions, to handle your provide chain. From order set as much as printing labels and monitoring—maintain the backend of your small business working easily.
- Banking: Stability + Capital. Handle your cash and funding by way of Shopify’s banking options: Stability and Capital. With Stability, you may handle your account from one place, and Capital supplies you with quick, easy accessibility to funding as a way to speed up progress.
- Store Pay & Installments. Allow clients to checkout shortly utilizing encryption to avoid wasting their particulars, permit them to pay in full at checkout, or allow them to break up funds into installments. With Store Pay, you may delight your clients by providing quick, versatile fee choices.
- Cellular App. Use the Shopify app to run your small business wherever you might be. With it, you may handle your Shopify retailer on-the-go, reply to info in real-time, handle orders, and extra.
- Automation / Move. Join with clients at crucial moments of their journey utilizing Shopify automations. After establishing standards and crafting content material, you may leverage always-on advertising and marketing messages that run robotically to assist drive conversions.
Wait, there’s extra: the Shopify App Retailer, customized code, and past
Shopify has the widest commerce theme retailer and app retailer on the earth.
With over one million impartial companies promoting each sort of product in markets all all over the world, fixing for each single enterprise want is a tall order. And making an attempt to incorporate each doable characteristic a enterprise may want solely makes the product more durable to make use of for almost all of recent enterprise house owners.
As a substitute, we prioritized making our platform versatile—initially—with the power to simply deal with the ever-evolving complexities of working a enterprise. Then we enlist the assistance of each single developer all over the world to affix us in our mission, empowering them to construct apps, themes, and different integrations particularly for Shopify’s platform.
That’s how the Shopify App Retailer got here to be. With greater than 9,000+ apps to select from, Shopify retailer house owners have much more choices on the subject of tailoring their retailer to satisfy their enterprise wants. Whether or not you need to add buyer critiques, handle your accounting, or add digital try-ons to your retailer, there’s positively an app for that.
Retailers can discover precisely what they want for his or her retailer, and new builders can construct their enterprise supporting these entrepreneurs. It is a win-win.
However you’re not restricted to the functions on our App Retailer. If you wish to dabble with the code (or rent somebody from our Accomplice ecosystem to), Shopify makes it doable to customise each facet of your small business and procuring expertise:
- Customise your theme or construct a theme from scratch
- Construct customized apps in your retailer utilizing developer instruments and Shopify’s APIs
- Use APIs to energy customized experiences, like promoting merchandise in a online game
The underside line is: you do not have to commerce ease-of-use for personalization and management. With Shopify, you may get your retailer and campaigns up-and-running shortly, whereas additionally creating wealthy, distinctive experiences that you just see from huge manufacturers.
Get began with Shopify at this time
Shopify isn’t only a piece of software program or a singular product—it’s an all-in-one commerce platform. Greater than that, it’s a wealthy ecosystem that creates worth for enterprise house owners by bringing collectively builders, enterprise specialists, and buyers within the shared pursuit of constructing commerce higher for everybody.
By doing so, Shopify additionally makes entrepreneurship extra accessible to anybody in search of independence. Whether or not you are a scrappy trailblazer discovering your footing or a heritage model reaching clients all over the world, Shopify is constructed for you.
And getting began has by no means been simpler! Begin your free trial, observe this ecommerce web site launch guidelines, and begin promoting on-line at this time. 👀
Able to create your on-line retailer? Begin your free trial of Shopify—no bank card required.
Often requested questions on Shopify
Is Shopify good for rookies?
What does Shopify price?
Shopify has 5 completely different pricing plans for companies to select from. Shopify Starter is $5/month, Fundamental Shopify is $39/month, Shopify is $105/month, Superior Shopify is $399/month, and Shopify Plus begins at $2,000/month.
In what nations can I take advantage of Shopify?
What can I promote on Shopify?
The place can I promote with Shopify?
What do I want to begin promoting on Shopify?
To start promoting on-line with Shopify, you’ll want so as to add merchandise to your Shopify account, and arrange a fee processor. Then, you may select the place you need to promote your merchandise—whether or not it is by constructing an internet retailer or promoting on social media. To get folks to purchase from you, you’ll must market your retailer so buyers can go to your web site and study your model and merchandise.
Illustrations by Núria Madrid
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