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Apple’s “Wonderlust” occasion invite options the Apple emblem in a windswept, sandy visage. How may the paintings relate to the anticipated bulletins of the iPhone 15 and Apple Watch Collection 9 coming throughout the Apple occasion on September 12?
Right here is a few off-the-wall hypothesis — the affordable and the ridiculous.
What does Apple’s ‘Wonderlust’ occasion invite imply?
It’s potential the Wonderlust occasion invite, which Apple issued Tuesday morning, comprises clues concerning the {hardware} it would unveil on the occasion. It’s additionally potential it does nothing of the type.
Nevertheless, looking back, there are often one or two issues you’ll be able to glean from an Apple occasion invitation and its paintings. And that is smart if you concentrate on the way it’s most likely made: Some graphic designers at Apple obtain just a few pointers and pointers from execs about what to attract up, with out actually realizing the complete particulars.
Picture: Apple
There’s often one factor to be taught from Apple occasions
Some examples of clues hidden in previous Apple occasion invitations:
Grey, grey, grey and blue-gray
Picture: Apple
The colours of the Apple emblem within the Wonderlust occasion invite — grey and blue — instantly recall to mind rumors concerning the iPhone 15 Professional lineup. Silver and House Black reportedly will maintain over from final yr. And final yr’s Deep Purple is being changed by one other shade of blue. Apple supposedly will drop gold in favor of a brand new medium grey, because of the titanium chassis that ought to make Professional fashions lighter than earlier chrome steel variations.
Meaning the iPhone lineup will successfully be gentle grey, medium grey, darkish grey and blue-gray. That’s mirrored within the paintings for the occasion.
If that proves true, it seems like we’ll proceed to attend for a very vibrant iPhone Professional colour possibility.
Picture: BasicAppleGuy
The sands of time, or probably titanium mud
Going all Sherlock Holmes on the invitation might be a waste, however that received’t cease me.
For its September occasions, Apple beforehand used metaphors about time. The occasion is when the corporate usually debuts new Apple Watch fashions. The aforementioned September 2020 occasion, for instance, was referred to as “Time Flies.”
Our personal Dave Snow identified that the emblem made from sand might be the sands of time, a metaphor that relates the passage of time to sand falling by means of an hourglass.
I reached out to designer (and jokester) Sam Henri Gold for his perception. He had independently reached the identical conclusion: “that earlier than time’s relentless march, all of us fade to whispered mud, our finale preordained. And likewise you’ll get a variety of mud in that new USB-C port.”
Titanium powder… pic.twitter.com/x9D5i3M3XX
— Ian Zelbo (@ianzelbo) August 29, 2023
Talking of mud, Ian Zelbo factors out {that a} pile of titanium mud — the rumored new materials that may make up the steel body on the iPhone 15 Professional — strongly resembles the mud within the invitation. In a cursory Google search, I discovered that titanium mud is outwardly extremely explosive. I’m unsure what we will take from that, however that’s actually fascinating.
How about that identify?
“Wonderlust” is a portmanteau of “surprise” and “wanderlust,” which is outlined by Wikipedia (world arbiter of reality) as “a robust want to wander or journey and discover the world.” (A portmanteau, by the way in which, is a snobby means of creating a pun. Hey, you simply discovered two new phrases.)
Apple often likes to fluff up its advertising and marketing with puns on phrases resembling “By innovation solely,” “Peek Efficiency,” “Hello, Pace” and “Spring Ahead.” So, what may “Wonderlust” imply?
In hinting towards wanderlust, Apple would possibly emphasize journey, exploration, longevity and hardiness in its advertising and marketing — qualities the corporate likes to affiliate with the Apple Watch Extremely, additionally due for an replace this yr.
In line with Sam Henri Gold, “the ‘wonder-lust’ is just Apple advertising and marketing being attractive on most important.”
Be sure you observe Cult of Mac for extra protection of the occasion as we see the merchandise unveiled simply two weeks from now:
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