YouTube is at present operating what it describes as a “small experiment globally,” warning customers to toggle off their advert blockers and keep away from being restricted to solely three video views.

As first noticed by a Reddit person on Wednesday, YouTube now shows a pop-up that notifies advert blocker customers focused by this check that “video participant will likely be blocked after 3 movies.”

“It appears like chances are you’ll be utilizing an advert blocker. Video playback will likely be blocked except YouTube is allowlisted or the advert blocker is disabled,” the message provides.

“Advertisements permit YouTube to remain free for billions of customers worldwide. You’ll be able to go ad-free with YouTube Premium, and creators can nonetheless receives a commission out of your subscription.”

After receiving this warning, YouTube customers can have solely two choices: to disable their advert blocker and permit adverts or subscribe to YouTube Premium to do away with all commercials.

YouTube confirmed the alerts are a part of an experiment and stated the corporate urges viewers to permit adverts on the platform or attempt YouTube Premium.

“We’re operating a small experiment globally that urges viewers with advert blockers enabled to permit adverts on YouTube or attempt YouTube Premium,” YouTube instructed BleepingComputer.

​When requested if the corporate plans to dam customers from accessing the platform in the event that they’re utilizing advert blockers, YouTube stated that playback is likely to be briefly disabled in “excessive circumstances.”

“In excessive circumstances, the place viewers proceed their use of advert blockers, playback will likely be briefly disabled. We take disabling playback very critically, and can solely disable playback if viewers ignore repeated requests to permit adverts on YouTube,” the corporate stated.

“To forestall disruption as a part of this experiment, viewers utilizing advert blockers could disable their advert blocker, permit YouTube adverts or subscribe to YouTube Premium.”

​YouTube did not share what number of and what areas are concerned on this experiment and are seeing these warnings.

This follows one other “small experiment” in Could, when YouTube examined instantly blocking advert blocker customers from accessing the platform.

“Advert blocker detection is just not new, and different publishers usually ask viewers to disable advert blockers,” a spokesperson instructed BleepingComputer on the time.

YouTube’s Music and Premium companies have not too long ago surpassed 80 million subscribers, including over 30 million inside a single 12 months, in keeping with Selection.