On-line market Zalando has eliminated product critiques from its platform. As a substitute of posting a evaluate a couple of product, prospects can now reply a survey in regards to the product data featured on a web page.

Typically, product critiques are an necessary a part of ecommerce in Europe. For instance, analysis final yr discovered that no less than 55 % of Germans base on-line buying choices on critiques.

Nevertheless, faux critiques are a standard downside within the sector as nicely. The European Fee has already urged on-line platforms to take motion in opposition to faux critiques up to now.

Dialogue on Linkedin

In a shocking transfer, Zalando has determined to take away all product critiques from its platform. A number of professionals within the on-line sector seen the removing and began discussions on Linkedin. Zalando itself has not made an announcement but, so it’s unclear whether or not it is a take a look at or a everlasting determination.

‘Zalando has not introduced the removing of critiques but.’

In July, {the marketplace} launched a physique measurement characteristic, which is meant to help prospects find the correct measurement. The recommendation relies on their very own measurements, that are saved after taking two photos of themselves. That is supposed to assist prospects discover the correct measurement at first attempt. This might imply that the platform needs to check which components affect its conversion charges.

Survey as a substitute of critiques

On product pages, guests can now not see any product critiques. The platform does nonetheless provide product data. Beneath that data, guests are proven a survey the place they’re requested whether or not the offered data helps them in making a purchase order determination.